September: Creating a 21st Century Women’s Movement We are excited to announce that on Wednesday, September 16 we are launching turner4D’s NEW Seize the Conversation Discussion Series. Understanding an organization’s requirements and analyzing how its tactics compare with others in the marketplace is an essential building block for an effective strategy. To find the right formula for an integrated campaign, organizations will need to employ a variety of techniques to determine what their unique path to the success will look like. Through the new Seize the Conversation Series, our Turner team will help advocacy and public-policy organizations explore how to create smart, hard-hitting progressive campaigns that impact regulatory processes, as well as build offline and online communities. To accomplish this task, the Series features experts that will share their knowledge dealing with every nuance of developing and executing an integrated strategic approach to communications. The inaugural event in this new Series will focus on how to create a 21st Century Women’s Movement. The event features three panelists: Ritu Sharma—Turner4D’s newest Principal, Author of Teach a Woman to Fish, and Co-founder and former president of Women Thrive Worldwide; Celinda Lake—President of Lake Research and Partners; and Sandra Pepera—Director for Gender, Women…
turner4D | Carpe Colloquium
Candidate buzz on social media and in search engines has emerged as an interesting metric for gaging how well the campaigns are doing. Back in 2008, for example, while the last opinion poll in the field predicted that Barack Obama would win the New Hampshire primary, Yahoo Buzz correctly predicted Hillary Clinton would win. Unlike the polls, which were wrapped up by the Sunday before the Tuesday vote, Yahoo was able to measure the number of searches for Clinton up until the polls opened. Even after removing searches for Hillary crying in the diner, which Yahoo assumed included a lot of people who thought Hillary was faking the tears, she had such an uptick in search queries that helped the Buzz Index predict her victory. Since then, more attention has rightfully focused on the levels of online buzz about candidates as a measure of how well their campaigns are doing. Read more about the GOP candidates’ current standings – as measured by the intensity of citizen engagement with them on Facebook – in the rest of Alan’s post at Social Media Today. — Alan Rosenblatt, Ph.D. is Sr. VP of Digital Strategy at turner4D and a 20+ year veteran of digital politics….
26 Aug / Climate Takes Center Stage
Obama & Biden tour a solar energy facility in Nevada. Image from CreativeCommons.org. With Pope Francis’ recent Encyclical on climate change and President Obama’s fresh focus on the environment, turner4D finds itself back on familiar territory for some new clients. Our new work includes: The Wilderness Society is a leading American conservation organization working to protect public lands across the U.S. as havens for recreation and learning, sources of renewable energy, clean air and water and habitat for wildlife. With help from Turner and our strategic associate Lake Research Partners, TWS is advocating for clean energy production on public lands to reduce carbon emissions. Similarly, Second Nature — a non-profit coalition of more than 650 university presidents committed to reducing carbon emissions and promoting resiliency — is working with Turner and Lake on a campaign to sharpen their brand and expand their network, in part through new communications tactics. It is a promising time for these organizations to be launching new initiatives, and the U.S. presidential cycle could provide an additional boost. Our research has shown that there is a new bipartisan support for protecting the environment from pollution, and for encouraging clean energy production, which is already being reflected…
With rare exceptions, if you Google a political candidate you’ll get a link to his or her Wikipedia page among the top five results. Certainly this is true for the presidential candidates, and certainly we can all understand why they should be extremely concerned about what’s said about them there. And while there is great motivation for candidates to either modify their entries themselves, direct their staff to do so or hire an editorial consultant, all of these actions are frowned upon by Wikipedia’s editorial policy. As a result, “black hat” Wikipedia editors have proliferated, much to the consternation of Wikipedia. But there’s also been a rise in “white hat” paid Wikipedia consultants; along with an effort to organize them and establish a code of ethics to convince Wikipedia that these “white hats” fit into the spirit of Wikipedia’s mission. Read the rest of Alan’s post at Social Media Today. __ Alan Rosenblatt, Ph.D. is Sr. VP of Digital Strategy at turner4D. He writes every other Tuesday for Social Media Today, where this post originally appeared.
Sometimes how the media covers social media and politics really irks me. Take this story from Forbes about a recent Macromeasures’ study, which tells us to downgrade Donald Trump because he has a significantly lower percentage of eligible voters among his Twitter followers than his competition. HOGWASH! Here is how the writer, Abigail Tracy, puts it: The study, conducted by audience analytics company Macromeasures, found that Trump trails his GOP rivals in a handful of crucial metrics in terms of his Twitter TWTR +3.45% following. Macromeasures compared Trump’s social audience to those of Jeb Bush, Ben Carson, Mike Huckabee, Marco Rubio, Scott Walker, Ted Cruz and Carly Fiorina. The most glaring discovery was that of Trump’s Twitter following, a mere 39.4 percent were actually eligible to vote — the lowest of any GOP candidate analyzed. To put this in perspective, 95.7 percent of Fiorina’s following could cast a ballot. Let’s put this into REAL perspective. 40 percent of Donald Trump’s 3.4 MILLION followers are eligible to vote. That means he has nearly 1.4 MILLION followers who are eligible to vote. Meanwhile, 95.7 percent of Carly Fiorina’s 384,000+ followers are eligible to vote. That means she has about 368,000 eligible followers in her Twitter audience….