turner4D | Carpe Colloquium


With rare exceptions, if you Google a political candidate you’ll get a link to his or her Wikipedia page among the top five results. Certainly this is true for the presidential candidates, and certainly we can all understand why they should be extremely concerned about what’s said about them there. And while there is great motivation for candidates to either modify their entries themselves, direct their staff to do so or hire an editorial consultant, all of these actions are frowned upon by Wikipedia’s editorial policy. As a result, “black hat” Wikipedia editors have proliferated, much to the consternation of Wikipedia. But there’s also been a rise in “white hat” paid Wikipedia consultants; along with an effort to organize them and establish a code of ethics to convince Wikipedia that these “white hats” fit into the spirit of Wikipedia’s mission. Read the rest of Alan’s post at Social Media Today.   __ Alan Rosenblatt, Ph.D. is Sr. VP of Digital Strategy at turner4D.  He writes every other Tuesday for Social Media Today, where this post originally appeared.

Posted by Alan Rosenblatt in Social Advocacy & Politics Read More

  Sometimes how the media covers social media and politics really irks me. Take this story from Forbes about a recent Macromeasures’ study, which tells us to downgrade Donald Trump because he has a significantly lower percentage of eligible voters among his Twitter followers than his competition. HOGWASH!   Here is how the writer, Abigail Tracy, puts it: The study, conducted by audience analytics company Macromeasures, found that Trump trails his GOP rivals in a handful of crucial metrics in terms of his Twitter TWTR +3.45% following. Macromeasures compared Trump’s social audience to those of Jeb Bush, Ben Carson, Mike Huckabee, Marco Rubio, Scott Walker, Ted Cruz and Carly Fiorina. The most glaring discovery was that of Trump’s Twitter following, a mere 39.4 percent were actually eligible to vote — the lowest of any GOP candidate analyzed. To put this in perspective, 95.7 percent of Fiorina’s following could cast a ballot. Let’s put this into REAL perspective. 40 percent of Donald Trump’s 3.4 MILLION followers are eligible to vote. That means he has nearly 1.4 MILLION followers who are eligible to vote. Meanwhile, 95.7 percent of Carly Fiorina’s 384,000+ followers are eligible to vote. That means she has about 368,000 eligible followers in her Twitter audience….

Posted by Alan Rosenblatt in Seize the Conversation Read More

#blacklivesmatter #sayhername Here in south Asia, Sandra Bland is leading the evening news.  Her death is resonating in an area where every daily newspaper chronicles women’s deaths by beating, being burned alive by their families; where Malala was shot in the face for attending school. My in-country counterparts are horrified by the story – and the treatment, over-all, of African Americans at the hands of U.S. police officers.  “Why?” they want to know.  There seems to be more name recognition of Bland here than among my white friends in my own country. “Black don’t wash off,” is a phrase I learned decades ago while working in Anacostia with gang members.  Another was “I just don’t have time to educate you right now”. The first acknowledges the simple truth that white America can’t hear a thing black America says.  The second acknowledges the Herculean effort –and possible punishment – inherent in insisting on being heard. Today some – very few — white people are learning that black America routinely faces a potential death penalty just for a minor traffic violation – even when, as in Bland’s case, the arresting officer’s driving forced the violation. This is no news to African Americans.  My brown-mother friends train their children from birth to be more polite, more respectful, to…

Posted by Suzanne Turner in Seize the Conversation Read More

“Healthy plants and trees yield abundant flowers and fruits. Similarly, from a healthy person, smiles and happiness shine forth like the rays of the sun.”  – B.K. S Iyengar As part of our business in the holistic health field, Suzanne Turner and I are leading a project to promote the inaugural Hamptons YogaFest 2015 being held September 18-20 on a cozy progressive school campus in Bridgehampton, New York. The event has a wonderful intention of serving as a lighthouse for this coastal community, uniting participants all in a shared vision of connection, health, abundance, cooperation and unity. Turner’s work consists of event promotion through local Hamptons media outlets, throughout New York City and surrounding areas, and here in Washington, DC. We are also developing a social media toolkit to be leveraged by the array of volunteers, participants, and enthusiastic supporters, to help festival promoters cast a wide net to attract participants. turner4D is excited about this work as part of our growing portfolio of clientele focused on better health outcomes through holistic health awareness, prevention, and practices. Our intention is to serve progressive health providers and organizations working on all aspects of health, who provide, educate, and promote health services and…

Posted by Suzanne Rainey in Company News Read More

WASHINGTON __ The United Nations developed a sweeping set of goals 15 years ago to reduce global poverty and its associated ills, which gave rise to a golden era of civil society campaigning. These campaigns – which members of turner4D’s staff helped develop and run — included the ONE Campaign, from Irish musician and leader of the band U2 Bono, and the Global Partnership for Effective Assistance from InterAction, the largest U.S. alliance of overseas humanitarian groups. In their efforts to advance the Millennium Development Goals, these organizations and others broke new ground with integrated campaigns that twined social media, mobile, earned media, celeb-advocacy and email marketing. The MDGs made strong gains in reducing global poverty, and the lessons learned about what works — such as social sharing, mobile strategies and the power of celebrities — endure today. Perhaps the most powerful “best practice” was one campaigners worldwide already knew – the effectiveness of data-driven advocacy. And as the UN prepares to launch an effort to further advance the MDGs over the next 15 years, it should come as no surprise that data will play a major role in any new advocacy drives. Celinda Lake, a founder of Lake Research…

Posted by Sid Balman in Seize the Conversation Read More