turner4D | Carpe Colloquium

 

“Healthy plants and trees yield abundant flowers and fruits. Similarly, from a healthy person, smiles and happiness shine forth like the rays of the sun.”  – B.K. S Iyengar As part of our business in the holistic health field, Suzanne Turner and I are leading a project to promote the inaugural Hamptons YogaFest 2015 being held September 18-20 on a cozy progressive school campus in Bridgehampton, New York. The event has a wonderful intention of serving as a lighthouse for this coastal community, uniting participants all in a shared vision of connection, health, abundance, cooperation and unity. Turner’s work consists of event promotion through local Hamptons media outlets, throughout New York City and surrounding areas, and here in Washington, DC. We are also developing a social media toolkit to be leveraged by the array of volunteers, participants, and enthusiastic supporters, to help festival promoters cast a wide net to attract participants. turner4D is excited about this work as part of our growing portfolio of clientele focused on better health outcomes through holistic health awareness, prevention, and practices. Our intention is to serve progressive health providers and organizations working on all aspects of health, who provide, educate, and promote health services and…

Posted by Suzanne Rainey in Company News Read More

WASHINGTON __ The United Nations developed a sweeping set of goals 15 years ago to reduce global poverty and its associated ills, which gave rise to a golden era of civil society campaigning. These campaigns – which members of turner4D’s staff helped develop and run — included the ONE Campaign, from Irish musician and leader of the band U2 Bono, and the Global Partnership for Effective Assistance from InterAction, the largest U.S. alliance of overseas humanitarian groups. In their efforts to advance the Millennium Development Goals, these organizations and others broke new ground with integrated campaigns that twined social media, mobile, earned media, celeb-advocacy and email marketing. The MDGs made strong gains in reducing global poverty, and the lessons learned about what works — such as social sharing, mobile strategies and the power of celebrities — endure today. Perhaps the most powerful “best practice” was one campaigners worldwide already knew – the effectiveness of data-driven advocacy. And as the UN prepares to launch an effort to further advance the MDGs over the next 15 years, it should come as no surprise that data will play a major role in any new advocacy drives. Celinda Lake, a founder of Lake Research…

Posted by Sid Balman in Seize the Conversation Read More

Wired’s reporting on Pew Research Center’s recent poll about how people get their news in the modern era raises some very interesting questions about what it means to “get your news from social media”. What strikes the reader immediately is that there are two headlines for two seemingly contradictory conclusions drawn from the study: HEADLINE 1:  People Don’t See Social Media as an ‘Important’ News Source HEADLINE 2: Facebook and Twitter Are Where People Are Getting Their News That these posts draw seemingly different conclusions from the same report indicates the need to deconstruct the research and reporting on social media. While reliance on Twitter and Facebook for tracking the news is on the rise, the majority of Americans still use other media to get most of their news. In an earlier column, I challenged researchers to dig deeper into how people use social media. Instead of just identifying which social media channels people use, we need to know more about how they use different social media channels. To this end, I applaud Pew for doing just that – this study looks at the extent to which people use social media to get news. That said, we need to go even deeper. To illustrate why,…

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More

What makes a good online advocacy platform? The world of online advocacy has changed much since the early days in the mid-1990’s. We’ve evolved from the first custom build-outs from CTSG. That was quickly followed by the first off-the-shelf platform for online advocacy, Capwiz; launched in 1996 by Capitol Advantage. Since then, we’ve seen greater power in targeting emails to activists, customizing messages to Members of Congress based on their behavior (votes, sponsorships, committee assignments, etc.) and some social media integration. The fact that social media integration has been limited is of concern. We know that social media is how an increasing number of people find their news. We also know that essentially all Members of Congress are on Facebook and Twitter, significant numbers of state and local lawmakers use social media, as well as many policy experts and members of the press. We know that when people learn about politics from their friends, there is a good chance that friend got their information via social media. And we know that lawmakers are paying attention to social media to better understand their constituents’ needs and desires. And yet, when it comes to software platforms for advocacy campaigns, most simply incorporate…

Governor Scott Walker of Wisconsin announced yesterday that he is running for the GOP nomination in the 2016 Presidential race.  Walker received an intense reaction on Facebook from his supporters, second only to Ted Cruz.  The up-swell yesterday of social media activity on Walker’s Facebook page was impressive, however he lagged in total Facebook engagements on launch day when compared to fellow candidates Hillary Clinton, Ted Cruz and Donald Trump. Alan Rosenblatt, turner4D’s Senior Vice President of Digital Strategy, was quoted this morning in USA Today regarding the number of Facebook page engagements garnered from Walker’s announcement: “It should not be used without the context of absolute volume, but it does measure intensity of his audience.” It is always best to consider both factors when comparing Facebook impact. Context is key! Check out the chart below to view the stats ranking candidates’ launch-day engagement numbers on Facebook.  Read more from the article quoting Alan here.  

Posted by Lauryn Gutierrez in Social Media Read More