turner4D | Carpe Colloquium

 

This past week we witnessed two failed #Ask hashtag campaigns: #AskBobby and #AskELJames. For those unfamiliar with these campaigns, #AskBobby was for newly announced GOP presidential candidate Governor Bobby Jindal (LA) and #AskELJames was for the author of Fifty Shades of Grey. If you think for a minute or two, you should be able to see quite vividly in your mind’s eye what went wrong and, hopefully, what needed to be done to make them successes. For E.L. James, author of the popular book made into blockbuster movie about an edgy BDSM affair, the questions submitted via the #AskELJames hashtag were entirely predictable. Questions ranging from lewd propositions to asking her why she is glorifying domestic abuse exploded across Twitter in the lead up to her June 29 chat. For Bobby Jindal, his #AskBobby campaign came upon the heels of a ridiculed announcement that he was running and comments he made regarding getting rid of the Supreme Court. As a result, Jindal solicited questions via Twitter at a time when he was being lampooned on the late night talk shows. The results were also predictable, as Jindal drew questions about his Americanized name, whether his call to eliminate the Supreme Court was…

Posted by Alan Rosenblatt in Social Advocacy & Politics Read More

Who you are plays a big role in what you can, and cannot, get away with on social media. This past weekend, Judy Mozes, the wife of Israeli Interior Minister, tweeted a racist joke about President Obama. The tweet caused uproar across Twitter and across both countries. People objected to both the racism of the tweet and the potential damage it could do to US-Israeli relations. Mozes’ tweet and the reaction to it highlight several potential social media pitfalls. First, when posting on social media, especially on Twitter, you are always talking to more people than you intended. You may intend to direct your comment at a particular person or group, but your posts are always going to be seen by unintended audiences. Second, what may seem appropriate to you may not always be appropriate to others. For example, when a politician in the Chesapeake Bay region tweets he is looking forward to getting crabs over the weekend, local constituents think yummy crustaceans, while folks in other parts of the country may think STD. So, a tweet about “Obama coffee” being “black and weak,” while clearly offensive, may be seen as far more so by some people than others, as…

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

Central to any communications strategy is setting up the capacity to identify opportunities and crises in the media as early as possible. Being able to get out ahead of the pack on an issue requires knowing when that issue is breaking in the media. In recent years, social media has become the harbinger of breaking news, often outpacing mainstream news by a day or more. Driving the narrative of a breaking story in the media hinges on finding the story quickly and proactively shaping it. Given this reality, turner4D has developed an early warning monitoring methodology to help us keep our clients ahead of the pack. Human Intelligence is Enhanced with the Right Tools and Sources While tools alone can never replace the value of human intelligence, they can certainly provide us with the raw data we need to synthesize into actionable intelligence. Using a handful of monitoring tools we can catch early signs of crises and emerging victories, often before other major actors in the field. For example, during the delivery of the Supreme Court’s decision on the Affordable Care Act, all of the major news media outlets were stationed on the steps of the courthouse. Each had their…

Posted by Alan Rosenblatt in Service Offerings Read More

  It was an honor representing turner4D and Fem2pt0 at #YWCA2015 Conference and the Women of Distinction Awards Gala earlier this month in Washington, D.C. I had the chance to interact with members of more than 200 local YWCAs from across the country that do amazing work on the ground! For another year, YWCA USA honored incredible women—leaders who serve as role models for other women and girls! This year’s honorees included: Linda Sarsour for Advocacy and Civic Engagement; Marilyn Carlson Nelson for Corporate Social Responsibility; Melissa Harris-Perry for Media and Journalism; and Beverly Bond for Women’s Empowerment. Additionally, the prestigious Dorothy I. Height award went to Dr. Bernice Johnson Reagon of Sweet Honey In the Rock. For the second year in a row, Robin Givens, actress and activist, hosted the Gala. As one may expect with an event full of passionate, courageous and inspirational thinkers there were many take-aways from the conference. The event inspired me to continue working on projects that empower women, girls, and people of color.  It also challenged me to think about what role we all play in fighting with our own subconscious biases, and how we all need to work harder to eliminate racism….

Posted by Violet Tsagka in Uncategorized Read More

The Internet Advocacy Roundtable hosted a great discussion this week at turner4D on the art of telling stories using big data. “Big data” is a big buzz word these days, but the big challenge is what to do with all of this collected data. Our expert panel came through with a very clear answer: tell stories. The discussion focused on how to adapt data-driven stories to documentary films, infographics, website and interactive apps. We also talked about the importance of connecting with audiences, especially those not already supporting your cause, with stories that make an emotional connection first. When trying to persuade an audience to come over to your point of view, making an emotional connection first helps to dissipate the cognitive dissonance that would lead people to explain away your facts. By making an emotional connection, stories help to open the minds of your audience to the possibility that your facts and logic are reasonable alternatives to their preconceptions. In addition to the rich conversation we had among the panelists and the in-person attendees, we live-streamed the event. In the past, we lived stream via Google Hangouts and YouTube. But frankly, that process was a little cumbersome and the…

Posted by Alan Rosenblatt in Uncategorized Read More