turner4D | Carpe Colloquium

 

WASHINGTON__Science and religion seem to be coming together on environmental issues in a way that could transform the debate over climate change and energize advocates, just as the U.S presidential campaign heats up. In his first “teaching letter,” called an encyclical, Pope Francis cuts to the heart of a debate over climate change – which has drawn sharp ideological battle lines between those who say it’s simply cyclical weather patterns and those who attribute it to pollutants. Reiterating a statement from earlier in the year, Francis writes in the encyclical that climate change is a man-made phenomenon that could “result in the destruction of the ecosystem. “Numerous scientific studies indicate that most of the global warming of the past decades is due to the concentration of greenhouse gases emitted especially because of human activities.” Read Pope Francis’ 192-page encyclical on climate change. And in anticipation of the Pope’s encyclical, the Italian environmental group Observatorio do Clima released a video this week that presents the Pope in an interesting new light on environmental issues. Francis, an Argentinean and the first Pope from the developing world, focuses in his encyclical on the impact climate change has on people living in poverty, and calls…

Posted by Sid Balman in Social Advocacy & Politics Read More

Top book cover designer Chip Kidd has a lot to teach advocacy communicators in his new book “Judge This”. Just as activists have a nano second to emerge from competing issues to get people to click, donate, or volunteer, a book cover must instantly engage the eye from among hundreds of other titles. Kidd’s covers are designed with clarity and mystery in mind – express oneself concisely, then compel the potential reader with visuals that draw them into the story.  His covers catch your attention, then your curiosity takes the next step.  A broken lock, an open door, these little clues start the conversation.  What happens next? The book is pulled from the shelf, the Amazon link is clicked, the reader steps into the story to find out. We advocacy communicators rely too often on fear and facts to drive action.  How much more respect and engagement might mystery show for our audiences?  If you’d like to see, peruse these book covers in Kidds’ blog post.  Let us know if you get any ideas to communicate in more subtle – yet still effective – ways. Read his blog post here: “Judge This: The Power of First Impressions” by Chip Kidd [contact-form][contact-field label=’Name’…

Posted by Suzanne Turner in Uncategorized Read More

Facebook has always had a strict policy regarding using real names for user Profiles. Around 2008, the National Wildlife Foundation’s Ranger Rick profile was shut down for violating this policy. Despite having no plans to allow fictional characters, organizations and campaigns to have a Facebook presence at the time, protests over Ranger Rick’s demise helped change Facebook’s mind and Pages were born. But Pages still displayed the real names of administrators, which became problematic as Pages were used to organization civil society protests around the world. At the outset of Arab Spring, for example, a Facebook Page called We Are All El Shaheed was launched to organize 970,000 RSVPs to protest in Tahrir Square, Cairo. A few days later, the Mubarak regime reported the Page to Facebook for having been created by a Profile using a fictional name. Facebook immediately shut the Page down. Quickly, the admins of the Page reached out to Facebook and arranged to relaunch the Page using a real name Profile, but with the admins’ names hidden on the Page. These examples highlight the challenges associated with Facebook’s real name policy. But concerns about that policy go deeper. In a recent Medium.com post, Ello founder Paul…

Posted by Alan Rosenblatt in Social Media Read More

01 Jun / New D.C. Office!

We are excited to announce that we have relocated a few blocks from our previous location to a brand-new, much bigger office space.   Our partnership with Lake Research Partners continues and we are grateful to have such wonderful neighbors in Celinda and her team.  The new address is 1101 17th street NW, Suite 301, Washington DC, 20036.  We look forward to hosting you at our new space sometime soon!  

Posted by Lauryn Gutierrez in Company News Read More

Here at turner4D, we are paying a lot of attention to Attentive.ly lately. Attentive.ly is a great tool for getting to know your audience’s social media interests better. And knowing what your audience is focused on when they tweet, wall post, tumbl or pin will help you tailor your messages to their interests. Attentive.ly takes your email lists and matches them to social media accounts. It then allows you to see what the people on your email lists are talking about on social media. It also lets you know who on your email lists are also social media influencers, and whether or not they follow you there. With this information you can take your communications strategy to a whole new level. In addition to loading your email lists to Attentive.ly, you can load your Twitter followers. Now you are ready to see what your email and Twitter audiences are talking about on social media. This will help you identify what words and phrases are most likely to catch their attention. You can also use Attentive.ly to see who among your audience is talking about your key issues. This will help you identify champions for your issue(s). We’ve also figured out…

Posted by Alan Rosenblatt in Social Media Read More