turner4D | Carpe Colloquium

 

Here at turner4D, we are paying a lot of attention to Attentive.ly lately. Attentive.ly is a great tool for getting to know your audience’s social media interests better. And knowing what your audience is focused on when they tweet, wall post, tumbl or pin will help you tailor your messages to their interests. Attentive.ly takes your email lists and matches them to social media accounts. It then allows you to see what the people on your email lists are talking about on social media. It also lets you know who on your email lists are also social media influencers, and whether or not they follow you there. With this information you can take your communications strategy to a whole new level. In addition to loading your email lists to Attentive.ly, you can load your Twitter followers. Now you are ready to see what your email and Twitter audiences are talking about on social media. This will help you identify what words and phrases are most likely to catch their attention. You can also use Attentive.ly to see who among your audience is talking about your key issues. This will help you identify champions for your issue(s). We’ve also figured out…

Posted by Alan Rosenblatt in Social Media Read More

Turner recently opened a bricks and mortar space in the heart of Denver, Colo., to focus on serving some of the myriad non-profits, government agencies, and private companies that are based there and working for the global good. Turner Principal Suzanne Rainey heads this office, and has been working with groups like the American Water Works Association and the Wilderness Society since relocating from Washington, D.C. last year.  She is supported by the entire Turner team, and joined on many projects by Principal Pam Avery, a former Denver Rocky Mountain News reporter, who owned and operated her own marketing communications firm in Denver for more than a decade. The new office is located on Capitol Hill, in the shadow of the State Capitol, the famous “Cash Register” Building, and other downtown hallmarks. It’s situated in an energetic urban area with great restaurants and cafes, a block from the beautiful Governor’s Mansion and Park. While remaining an integral part of our D.C. business, Suzanne intends to expand Turner’s partnerships in areas important in Colorado and the West, including healthcare and policy, women’s and holistic health advocacy, natural foods, environment and conservation, and others. If you have connections in the region in…

Posted by Violet Tsagka in Company News Read More

Summary and analysis of a May 3 New York Times article by Jonathan Mailer: ‘Campaign Coverage via Snapchat Could Shake Up the 2016 Elections’ With the hire of Peter Hamby, former political reporter at CNN, in late April, speculation that Snapchat is gearing up to play a dominant role in the 2016 election comes on the heels of the announcement that the company is developing its own news branch, though both Hamby and the company have kept a tight lid on actual plans. Snapchat is a communications app with unlimited potential.  Snapchat’s original platform allowed users to share photos or videos that disappear after just a few seconds.  Earlier this year, the company introduced the “Discover” feature, allowing partner companies like CNN, ESPN, and Vice to post new content to their own respective Snapchat channel every 24 hours, simulating a bite-sized cable bundle targeted directly at Snapchat’s users: plenty of beautiful photos, video content, and even some articles that read several pages long. At turner4D, we assessed Snapchat’s own comments about Discover to the Times, and it seemed they were attempting to push long-form pieces through the new platform.  Our own conversations with young expert Snapchatters, however, tells us that the…

Posted by Lauryn Gutierrez in Campaigns, Social Media Read More

It is long past time that we stop talking about which social networks to use for this campaign or that. When it comes to targeting audiences, what matters more than which networks people use is how they use them in combination and to what end. We cannot simply say, “Young people are on Snapchat, so let’s use Snapchat to reach them.” We have to think about who our audience talks to on Facebook in contrast to who they talk to on Snapchat or Instagram. How do people use Twitter differently from how they use Facebook. If young people are chatting with friends on Snapchat, will they also read long-form journalism there? And now, social network designers are creating platforms that define niche networks in ways beyond demographics. For example, This.cm (still in beta) bases its user experience on the quality of curated content. Everybody gets only one chance a day to share a killer or article (or your own article, if you are sharing your own content amidst others’). This network is not just about who people share with, it is about what they share and how they decide what to share. … To read more of the article, check…

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More

Originally posted on Dr. Digipol – The Blog This morning I awoke to a surprise. Waiting in my Twitter DMs was a message from Indian Prime Minister Narendra Modi. Now Modi is not the only leader of a democratic nation I follow, and while @BarackObama follows me back, Modi is the first world leader to DM me. I felt so special. Then I discovered that while I slept, Modi DMed all 12,528,637 of his followers. It was then I realized that I was not the special one, Modi was. Somehow, the Indian Prime Minister was able to send 12.5 million direct messages on the same day. Now, I know that if I tried to send a few thousand DMs on the same day, Twitter would shut me down as a spammer. So clearly, Modi got special treatment. To read Modi’s message regarding his Year One of our Government report, click here. [contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]

Posted by Alan Rosenblatt in Social Media Read More