turner4D | Carpe Colloquium

 

Facebook has always had a strict policy regarding using real names for user Profiles. Around 2008, the National Wildlife Foundation’s Ranger Rick profile was shut down for violating this policy. Despite having no plans to allow fictional characters, organizations and campaigns to have a Facebook presence at the time, protests over Ranger Rick’s demise helped change Facebook’s mind and Pages were born. But Pages still displayed the real names of administrators, which became problematic as Pages were used to organization civil society protests around the world. At the outset of Arab Spring, for example, a Facebook Page called We Are All El Shaheed was launched to organize 970,000 RSVPs to protest in Tahrir Square, Cairo. A few days later, the Mubarak regime reported the Page to Facebook for having been created by a Profile using a fictional name. Facebook immediately shut the Page down. Quickly, the admins of the Page reached out to Facebook and arranged to relaunch the Page using a real name Profile, but with the admins’ names hidden on the Page. These examples highlight the challenges associated with Facebook’s real name policy. But concerns about that policy go deeper. In a recent Medium.com post, Ello founder Paul…

Posted by Alan Rosenblatt in Social Media Read More

01 Jun / New D.C. Office!

We are excited to announce that we have relocated a few blocks from our previous location to a brand-new, much bigger office space.   Our partnership with Lake Research Partners continues and we are grateful to have such wonderful neighbors in Celinda and her team.  The new address is 1101 17th street NW, Suite 301, Washington DC, 20036.  We look forward to hosting you at our new space sometime soon!  

Posted by Lauryn Gutierrez in Company News Read More

Here at turner4D, we are paying a lot of attention to Attentive.ly lately. Attentive.ly is a great tool for getting to know your audience’s social media interests better. And knowing what your audience is focused on when they tweet, wall post, tumbl or pin will help you tailor your messages to their interests. Attentive.ly takes your email lists and matches them to social media accounts. It then allows you to see what the people on your email lists are talking about on social media. It also lets you know who on your email lists are also social media influencers, and whether or not they follow you there. With this information you can take your communications strategy to a whole new level. In addition to loading your email lists to Attentive.ly, you can load your Twitter followers. Now you are ready to see what your email and Twitter audiences are talking about on social media. This will help you identify what words and phrases are most likely to catch their attention. You can also use Attentive.ly to see who among your audience is talking about your key issues. This will help you identify champions for your issue(s). We’ve also figured out…

Posted by Alan Rosenblatt in Social Media Read More

Turner recently opened a bricks and mortar space in the heart of Denver, Colo., to focus on serving some of the myriad non-profits, government agencies, and private companies that are based there and working for the global good. Turner Principal Suzanne Rainey heads this office, and has been working with groups like the American Water Works Association and the Wilderness Society since relocating from Washington, D.C. last year.  She is supported by the entire Turner team, and joined on many projects by Principal Pam Avery, a former Denver Rocky Mountain News reporter, who owned and operated her own marketing communications firm in Denver for more than a decade. The new office is located on Capitol Hill, in the shadow of the State Capitol, the famous “Cash Register” Building, and other downtown hallmarks. It’s situated in an energetic urban area with great restaurants and cafes, a block from the beautiful Governor’s Mansion and Park. While remaining an integral part of our D.C. business, Suzanne intends to expand Turner’s partnerships in areas important in Colorado and the West, including healthcare and policy, women’s and holistic health advocacy, natural foods, environment and conservation, and others. If you have connections in the region in…

Posted by Violet Tsagka in Company News Read More

Summary and analysis of a May 3 New York Times article by Jonathan Mailer: ‘Campaign Coverage via Snapchat Could Shake Up the 2016 Elections’ With the hire of Peter Hamby, former political reporter at CNN, in late April, speculation that Snapchat is gearing up to play a dominant role in the 2016 election comes on the heels of the announcement that the company is developing its own news branch, though both Hamby and the company have kept a tight lid on actual plans. Snapchat is a communications app with unlimited potential.  Snapchat’s original platform allowed users to share photos or videos that disappear after just a few seconds.  Earlier this year, the company introduced the “Discover” feature, allowing partner companies like CNN, ESPN, and Vice to post new content to their own respective Snapchat channel every 24 hours, simulating a bite-sized cable bundle targeted directly at Snapchat’s users: plenty of beautiful photos, video content, and even some articles that read several pages long. At turner4D, we assessed Snapchat’s own comments about Discover to the Times, and it seemed they were attempting to push long-form pieces through the new platform.  Our own conversations with young expert Snapchatters, however, tells us that the…

Posted by Lauryn Gutierrez in Campaigns, Social Media Read More