turner4D | Carpe Colloquium


Alan Rosenblatt (@DrDigiPol) Waxes on the Through the Noise Podcast:  As many of you already know, our Director of Digital Strategy Alan Rosenblatt (@DrDigiPol) has worked in the digital political strategy industry and its offshoots since the birth of the Web. He recently gave an interview for the #ThroughTheNoise podcast with Ernesto Gluecksmann. Alan talked about how he got into the field, what we are doing at turner4D and general trends in the industry. They talked for a half an hour and were able to dive deep into it. For example, Alan talked about the 4D… that turner4D is all about building sustainable strategies, programs and campaigns for our clients. We measure our success, in part, by how much capacity to carry on we helped our clients develop. While many firms look for ways to make you dependent on them, we want to help you build programs that will serve your mission for years to come. If you want us along for the ride, we will be there to help you. But if you want to strike out on your own, we want you to thrive doing so.                        …

After a three-decade career, Weird Al Yankovic has made it to the Number 1 album spot on the Billboard 200 chart. This is also the first time a comedy album has made it to the top spot since 1963. Weird Al was able to accomplish this through a relatively simple plan: understanding how people consume music in 2014 and delivering it to them. By turning to the internet and producing content that was fun to consume Weird Al wasn’t pitching his album to anyone, he was providing a service. To create excitement about his album, Weird Al announced that he would be putting out 8 new parody videos over the course of 8 consecutive days. On launch day there was much anticipation, and Weird Al delivered with a hilarious video called “Tacky”, parodying Pharrell Willam’s song “Happy”. Yes, his parody of the original song was great. Yes, the beat is fun to clap along to. But this isn’t what matters to the masses. He provided an incredible source of entertainment in video form that could be shared through social media with the click of a button. And then did the exact same thing the next day, with an equally great…

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You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create). But once you have your brand channels and message strategy in place, it is time to start building your core social media community. Most people will start looking outward to do this, but I suggest you start by focusing inward and organize your colleagues.   (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

Want to understand what content works well on Facebook? Check out the free Inspire tool provided by ActionSprout. ActionSprout, which provides a great application that adds campaign-type actions to your Facebook page and collects your fans’ email addresses as they take the actions, offers a free tool that helps you understand what wall posts make successful Pages work. Whether you use it to assess your own Facebook Page or someone else’s, the Inspire tool is a goldmine of insight.   (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

The legend goes like this: There once was a social media website called Orkut. One day, some Americans on it started complaining that there were so many Brazilians on it. The Brazilians said, “Oh yeah?” and proceeded to really take over Orkut. And since then, if you want to reach a Brazilian audience, say about saving the rainforest, you joined Orkut. Orkut was the classic example for teaching people to go where their audience is. (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More