turner4D | Carpe Colloquium

 

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we developed this primer for Being a Thought Leader in the Digital Age: introduction We all have a unique legacy to leave the world.  The opportunity to become a thought leader is less gated than it has ever been. Social media has decentralized the distribution of idea to mass audiences. But this smorgasbord of opportunity can be overwhelming. This article provides basic tips for taking advantage of this new opportunity. The challenge is to share leading thoughts with a new and growing audience and develop new ways to leverage tools and opportunities to expand your impact as a thought leader. define your vision Establish your voice. Content is king (or queen, to be completely fair). That means when it comes to establishing yourself as a thought leader, you need to have a clear sense of what you plan to predominantly talk…

“It could have been us.” I kept hearing that today from friends at the Capital Pride Festival and on Facebook. “It could have been us.” We know that when we identify as LGBT, we become targets. Whether it’s bullies in schools, politicians who use us to score political points, or those who will go to violent extremes, we know that there are those out there who hate us and are willing to make their hate known. And we deal with that. We keep in in the backs of our minds at all times. We all know people who have been harassed or the victims of violence – or we’ve experienced it directly ourselves. We surround ourselves with friends and then we watch out for each other. We live in neighborhoods and cities where we feel safe. And we gather at places with other LGBT people to feel that sense of community and safety. That’s why this event has shaken my community to its core today. It struck at a place that had become a place where they felt secure and safe and could be themselves. It sets off all of our fears of what could happen to us just because…

The 2016 General Election is closing in and people are wondering what will happen. High on the list of questions circulating in the news this past week are 1) who will the VP nominees be? and 2) what role will Big Data play in the campaign? Our SVP of Digital Strategy Alan Rosenblatt weighed on both of these questions. Regarding the VP nominees, USA Today‘s Paul Singer added a new installment to his GOP Power Rankings series with a special report on who his expert panel predicted for VP nominees. Among the 30 experts queried, our own Alan Rosenblatt suggested that Minnesota Sen. Al Franken would make an interesting choice for Hilary Clinton, because “he balances the ticket by adding an unforced sense of humor.” Senator Tim Kaine topped the list for Clinton and Senator Bob Corker was the top pick for Donald Trump. Across the globe, the international edition of the China Post quotes Dr. Rosenblatt with respect to Trump’s need to embrace big data in the general election, “In the primaries, he (Trump) was only looking for Republican voters, and in the general he needs all voters. Unless he starts to be more sophisticated in how he targets his message, he’s not going to…

This is a cross post by turner4D collaborator, Richard Sheehe about evidence-based communications strategy Managing public communications across a range of situations and stakeholder audiences is a lot like building a puzzle from many useful, but fragmented, pieces of insight. Especially during a crisis, it can be challenging to share relevant information with multiple audiences and maintain a consistent and trusted organizational identity amid diverse, and sometimes conflicting, priorities and principles. Imagine, for instance, you’re hearing calls to test a very wide population for a disease that, in all scientific likelihood, won’t spread beyond a small group of individuals. From a communications standpoint, how do we balance public fears and political demands for “abundance of caution” against fiscal, scientific and organizational concerns about misallocation of resources? Emotion, medicine, politics, competing stakeholder interests and basic human nature are all at work here – and your communication strategy needs to take every perspective into account. Connecting the Dots Communicators hoping to untangle situations like this will benefit from fewer silos and more coordination among the many practice areas involved. Media advisers, community relations staff, subjectmatter experts, scientists, emergency managers, finance, legal and regulatory colleagues can all play important roles in guiding strategy. But…

Posted by Alan Rosenblatt in Case Study, Tools of the Trade Read More

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.