turner4D | Carpe Colloquium


07 Jul / Content Curation

Content curation — the art of gathering, repackaging and redistributing relevant, high quality information that advances an organization’s mission — has never been more essential than in today’s digital-driven world. To better understand curation, compare today’s digital content curator to a museum curator. Museum curators select artwork for an exhibit from among the museum’s own collection (often archived in the basement) and from borrowed collections; they decide which pieces to hang in each gallery; what order to hang them; how to each piece and the exhibit as a whole; and even how to market the exhibit. Where content curation was once focused on aggregating content to populate websites, blogs and newsletters, today it also feeds our social media channels. And given social media’s real-time speed, the pace needed for effective content curation is accelerating. In order to meet this growing demand for speed, the curation tool market is exploding with new applications and web-based services that make it easier to find, reframe and republish content at breakneck speeds. While everyone seems to focus on content curation shortcuts, turner4D helps you take a step back in order to re-engage strategically with your curation. Good curation requires old-school news judgment, persuasive communication…

Posted by adminaj in Resources, Uncategorized Read More

  Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people. If you are trying to influence the press, the press is on social media. If you are trying to lead scholarly discussions, scholars are already discussing their research on social media. If you want to lead the thinking about public policy, policymakers are all on social media, listening and thinking, even if they haven’t quite grasped how to engage. (Click to read the rest of this article)

Posted by Alan Rosenblatt in Uncategorized Read More

While most of the media are focusing on ISIS’s use of social media to post gruesome pictures and slick videos, The Atlantic took a deeper dive into how ISIS is gaming Twitter. It appears that ISIS is following several of the strategies and tactic I have laid out in previous posts, here and elsewhere (I am not claiming they read me rather that ISIS is paying attention to best practices that have been developing for many years). (Click to read the rest of this article)

Posted by Alan Rosenblatt in Uncategorized Read More

It was hard to miss the giant mechanical giraffe grazing on the White House lawn last week. For the first time ever, the President organized a Maker Faire–inviting entrepreneurs and inventors from across the USA to celebrate American ingenuity in the service of economic progress. The maker movement is a California original. Think R2D2 serving margaritas to a jester with an LED news scroll. The #nationofmakers Twitter feed has dozens of examples of collaborative production, of making, sharing and learning. But since this was the White House, I still had to ask myself, what would the maker movement be if the economy was not the starting point? What if it was about civics? What if makers decided to create a modern, hands-on democracy? What is democracy anyway but a never ending remix of new prototypes? Last week’s White House Maker Faire heralded a new economic bonanza. This revolution’s poster child is 3-D printing– decentralized fabrication that is customized to meet local needs. On the government front, new design rules for democracy are already happening in communities, where civics and technology have generated a front line of maker cities. But the distance between California’s tech capacity and DC does seem 3000 miles…

Posted by Lorelei Kelly in Uncategorized Read More

Welcome to the turner4D blog. This is the place to discover what the turner4D team is up to and learn the best practices in the ever-changing and dynamic communications strategy sector. While many of the traditions of message development and press outreach, for example, remain unchanged, developments in digital and social media are creating new opportunities and changing the calculus for success. turner4D’s team comprises some of the top communication strategy thinkers. Our team includes veteran journalists, seasoned message strategists, earned media maestros and digital and social media gurus. And we want to share our expertise with you in this blog. So tune in as we post the latest publications from our team, give you our perspective on new developments in online and offline communications strategy, as well as share with you the best articles we find about these topics. We think you will like it. And please check out our About Us section for more information who we are and what we do. We hope to be informative, illuminating and at (all) times entertaining as we seize the conversation and bring it to you.

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