turner4D | Carpe Colloquium

 

Did you hear that? That was the sound of a bomb being dropped on the LGBT citizens of North Carolina. This week, the legislature called a special session – the first in North Carolina in 35 years – for the sole reason of overturning a non-discrimination law against LGBT people in Charlotte. That was it. No other reason. They spent $42,000 a day of taxpayer money to try to overturn that law – and every law like it in cities, counties, and jurisdictions all over North Carolina. And they succeeded. The conservative majorities passed – and the conservative governor signed – one of the most sweeping anti-LGBT laws in the nation. North Carolina is not alone. Georgia’s legislature passed a so-called Religious Freedom Restoration Act or RFRA that allows the denial of services to LGBT people based on religious objections. Georgia’s governor has not yet signed the law and is facing immense pressure from major companies to veto it. LGBT people in Kansas weren’t so lucky. The RFRA there has become law. And now, Kansas is considering a “transgender bounty” bill that would PAY students for each report of a transgender person in the “wrong” bathroom or locker room. This…

Posted by Chip Lewis in Issues, Service Offerings Read More

15 Mar / Company News!

We are proud to congratulate the talented and amazing Senior Vice President Violet Tsagka as she moves to a new position at Creative Associates International. Violet will be joining the international aid behemoth’s creative team as a Technical Manager II. Among other things Violet will be working on the firm’s digital media projects. In other exciting Turner news, Abigail Shirley, a recent graduate of University of Arkansas law school, joins us as Fellow from the policy department of the American Association of University Women. Violet has been with Turner for six years in increasing levels of responsibility, ultimately managing all of the firm’s major projects and clients. She is the editor of our online community Fem2, where she will continue to assist, and is a leading social media expert. Violet joins Turner’s far-flung alumni family, which spreads from a brewery China, to an international PR firm in Singapore, to a start-up in Brussels. Abigail joins the team as a Fellow, where she will put her lawyer smarts to good use with our client The Employment Law Group. Abigail will also continue her women’s rights advocacy work with Turner’s client work and helping to manage Fem2. We couldn’t be more grateful to Violet…

Posted by Suzanne Turner in Uncategorized Read More

Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest column on Social Media Today is all about how Donald Trump is advancing the use of social media to convert voters into votes for The Donald. Historically, campaign consultants always evaluate tactics based on how many votes they can generate. Door knocking, phone banking, robo-calls and kissing babies are all justified based on their ability to generate votes for the candidate. While we still do not know the exact conversion rate for turning social media touches into votes, clearly the tactics works. Just look at how weak Donald Trump’s ground game has been so far and how successful he was in Iowa and New Hampshire and you will see that the conversion factor is real. For more of my thinking on converting social media touches to votes, read my full column on Social Media Today. Read more… —– Alan Rosenblatt,…

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…

With Valentine’s Day approaching, I was recently asked to share some insights about showing social love to your activists for Attentive.ly. Check it out: Showing a little bit of social love to your activists is the secret sauce to keeping them engaged and likely to keep them doing more for your campaign. While sometimes that may mean a retweet or a share of one of their posts, other times just liking a Facebook comment or a tweet is enough to elicit a smile from them. That way, even if their post does not rise to the level of being share-worthy, you can simply like it to show your appreciation without adding their post to your timeline. This is very important, because while it is always a best practice to reinforce social engagement, sharing/retweeting everyone who engages with you may dilute the effectiveness of your own timeline. Having the flexibility to show some love without diluting your impact is one of the greatest assets social media offers to any campaign. —– To read more about showing social love for Valentine’s Day (and everyday) read the full blog post, featuring advice from other social media experts, on Attentive.ly. —– Alan Rosenblatt, Ph.D….

Posted by Alan Rosenblatt in Social Media Read More