turner4D | Carpe Colloquium

 

The 2016 General Election is closing in and people are wondering what will happen. High on the list of questions circulating in the news this past week are 1) who will the VP nominees be? and 2) what role will Big Data play in the campaign? Our SVP of Digital Strategy Alan Rosenblatt weighed on both of these questions. Regarding the VP nominees, USA Today‘s Paul Singer added a new installment to his GOP Power Rankings series with a special report on who his expert panel predicted for VP nominees. Among the 30 experts queried, our own Alan Rosenblatt suggested that Minnesota Sen. Al Franken would make an interesting choice for Hilary Clinton, because “he balances the ticket by adding an unforced sense of humor.” Senator Tim Kaine topped the list for Clinton and Senator Bob Corker was the top pick for Donald Trump. Across the globe, the international edition of the China Post quotes Dr. Rosenblatt with respect to Trump’s need to embrace big data in the general election, “In the primaries, he (Trump) was only looking for Republican voters, and in the general he needs all voters. Unless he starts to be more sophisticated in how he targets his message, he’s not going to…

This is a cross post by turner4D collaborator, Richard Sheehe about evidence-based communications strategy Managing public communications across a range of situations and stakeholder audiences is a lot like building a puzzle from many useful, but fragmented, pieces of insight. Especially during a crisis, it can be challenging to share relevant information with multiple audiences and maintain a consistent and trusted organizational identity amid diverse, and sometimes conflicting, priorities and principles. Imagine, for instance, you’re hearing calls to test a very wide population for a disease that, in all scientific likelihood, won’t spread beyond a small group of individuals. From a communications standpoint, how do we balance public fears and political demands for “abundance of caution” against fiscal, scientific and organizational concerns about misallocation of resources? Emotion, medicine, politics, competing stakeholder interests and basic human nature are all at work here – and your communication strategy needs to take every perspective into account. Connecting the Dots Communicators hoping to untangle situations like this will benefit from fewer silos and more coordination among the many practice areas involved. Media advisers, community relations staff, subjectmatter experts, scientists, emergency managers, finance, legal and regulatory colleagues can all play important roles in guiding strategy. But…

Posted by Alan Rosenblatt in Case Study, Tools of the Trade Read More

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.

Did you hear that? That was the sound of a bomb being dropped on the LGBT citizens of North Carolina. This week, the legislature called a special session – the first in North Carolina in 35 years – for the sole reason of overturning a non-discrimination law against LGBT people in Charlotte. That was it. No other reason. They spent $42,000 a day of taxpayer money to try to overturn that law – and every law like it in cities, counties, and jurisdictions all over North Carolina. And they succeeded. The conservative majorities passed – and the conservative governor signed – one of the most sweeping anti-LGBT laws in the nation. North Carolina is not alone. Georgia’s legislature passed a so-called Religious Freedom Restoration Act or RFRA that allows the denial of services to LGBT people based on religious objections. Georgia’s governor has not yet signed the law and is facing immense pressure from major companies to veto it. LGBT people in Kansas weren’t so lucky. The RFRA there has become law. And now, Kansas is considering a “transgender bounty” bill that would PAY students for each report of a transgender person in the “wrong” bathroom or locker room. This…

Posted by Chip Lewis in Issues, Service Offerings Read More

15 Mar / Company News!

We are proud to congratulate the talented and amazing Senior Vice President Violet Tsagka as she moves to a new position at Creative Associates International. Violet will be joining the international aid behemoth’s creative team as a Technical Manager II. Among other things Violet will be working on the firm’s digital media projects. In other exciting Turner news, Abigail Shirley, a recent graduate of University of Arkansas law school, joins us as Fellow from the policy department of the American Association of University Women. Violet has been with Turner for six years in increasing levels of responsibility, ultimately managing all of the firm’s major projects and clients. She is the editor of our online community Fem2, where she will continue to assist, and is a leading social media expert. Violet joins Turner’s far-flung alumni family, which spreads from a brewery China, to an international PR firm in Singapore, to a start-up in Brussels. Abigail joins the team as a Fellow, where she will put her lawyer smarts to good use with our client The Employment Law Group. Abigail will also continue her women’s rights advocacy work with Turner’s client work and helping to manage Fem2. We couldn’t be more grateful to Violet…

Posted by Suzanne Turner in Uncategorized Read More