turner4D | Carpe Colloquium

 

The start of a new year brings an opportunity for organizational leaders to reflect and plan for a productive and effective year ahead. At turner4D, we like to guide our clients through a series of questions that sift through the clutter of the day-to-day to take a deep dive and a hard look into the prospects their future can bring. Here we provide you a resource you can take into a planning session which will immediately surface a strategic plan.  These questions are best used in a group brainstorming session with the main decision makers in the organization.  We’ve found it’s often preferable to have the session off-site of your office and lead by a facilitator. Of course, we would be delighted to facilitate yours. Setting Strategic Goals The key to creating sets of strategic goals is to ask the right questions.  Questions like: What do you want to achieve?  Reach high. Go big. Be clear. To get you started, imagine you decide: -You want to grow your organization’s foundation funding by $2m in 2016. -You want to get a particular piece of legislation passed. Who needs to do what to meet that goal? Be specific. Who on your team needs…

Posted by Suzanne Turner in Resources, Uncategorized Read More

Twitter’s clarification of its rules regarding the posting of threats and promotion of violence raises (again) two key questions regarding how we evaluate and respond to social media posts about the use of violence to pursue extremist goals. How do we differentiate between people talking about violent extremism and people promoting it? Is it better to ban promoters of violent extremism or monitor them for intelligence gathering? In the wake of Donald Trump suggesting that we should shut down parts of the Internet and our efforts to understand the San Bernardino attack, authorities and the public are looking to social media to try to make sense of its relationship to violent extremism. Read the remainder of Alan’s article at Social Media Today. __ Alan Rosenblatt, Ph.D. is Sr. VP of Digital Strategy at turner4D and a 20+ year veteran of digital politics.  He writes every other Tuesday for Social Media Today, where this post originally appeared.  

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More

Two years after purchasing the best Twitter search engine, Apple kills Topsy.com. Topsy.com searched tweets and real time and the entire Twitter archive. It provided simple, but valuable stats for how frequently any keyword or hashtag was used, allowing us to determine if the search term was a flash in the pan or an ongoing conversation community. Topsy also gave us sentiment scores for keyword searches, and told us how often a link was shared. These metrics were invaluable to social media managers and strategists. Now that Topsy is gone, where can we turn to avoid getting all turvy? Today, when visiting Topsy.com, you are redirected to Support.Apple.com, where you are informed that Apple’s iOS9 search via iPhone 5 or later, iPad and iPod touch have new and improved search ability. In addition to searching your device, Apple’s Siri-powered Search reaches out to the internet. By incorporating Topsy’s data into Search, all of Twitter is made accessible. I tested the new iOS9 Search on my iPhone and found 1) only a couple of tweets were returned, with no link to the full Twitter archive, and 2) none of the metrics previously provided by Topsy were returned. In other words, Apple stripped…

Posted by Alan Rosenblatt in Social Media Read More

  You might think that we are so deep into the social media age that every advocacy organization, policy think tank, news media outlet, political campaign, university, association, charity and foundation already fully embraces social media and optimizes their use of it across their organization. This is not true. While some organizations have developed a full-scale, enterprise level social media program that leverages all of their assets and the available tools, many more have created some portion of such a program and some are still dragging their feet to get such a program off the ground. Regardless of how far your organization has gone in this direction, you can still take it to the next level. Alan’s latest piece in Social Media Today lays out a nice argument for why organizations and campaigns should have a robust enterprise-level social media program. Read it in its entirety at here. One of turner4D’s strongest service offerings is to help organizations create an enterprise-level social media program. We do everything from helping clients develop social media strategies, policies and infrastructure, training their entire staff to be effective parts of the social media program, and providing ongoing support to organizations to ensure their social media programs…

Posted by Alan Rosenblatt in Social Advocacy & Politics Read More

Season’s Greetings to you, our friends and colleagues! We’re grateful we’ve had the chance to work and interact with you this past year.  The photos above are a collage of some of our office highlights of 2015, featuring our staff, partners such as Peter Metzinger and Celinda Lake, and clients including Population Services International (PSI), CapPlus/Khushhali Bank Limited, The Wilderness Society, and The Hamptons YogaFest. We invited our team reflect on this past year and asked them to write some twitter-friendly responses.  We hope you enjoy reading them as much as we did writing them.  If you want to join in the fun, tweet us your own responses to a few of the following questions using the hashtag #TurnerTalks! What was your most memorable moment at the company this year? – @DrDigiPol’s impromptu Twitter training to a group of Indians in Connaught Sq. New Delhi. #TurnerTalks – Sid (@sidbalman) – Brainstorming with @InterActionOrg on a legislative strategy for #foodsecurity so there’s #no1hungry. #TurnerTalks – Diana  (@dohlbaum) – I have tried to remember the most memorable moment of 2015 at @turner4D, but I forget. #amnesiac #TurnerTalks – Alan (@DrDigiPol) – Had a great time conducting the #volunteer training at @PSIimpact–loved the high energy & humor everyone brought to…

Posted by Lauryn Gutierrez in Company News Read More