Campaigns

 

The 2016 General Election is closing in and people are wondering what will happen. High on the list of questions circulating in the news this past week are 1) who will the VP nominees be? and 2) what role will Big Data play in the campaign? Our SVP of Digital Strategy Alan Rosenblatt weighed on both of these questions. Regarding the VP nominees, USA Today‘s Paul Singer added a new installment to his GOP Power Rankings series with a special report on who his expert panel predicted for VP nominees. Among the 30 experts queried, our own Alan Rosenblatt suggested that Minnesota Sen. Al Franken would make an interesting choice for Hilary Clinton, because “he balances the ticket by adding an unforced sense of humor.” Senator Tim Kaine topped the list for Clinton and Senator Bob Corker was the top pick for Donald Trump. Across the globe, the international edition of the China Post quotes Dr. Rosenblatt with respect to Trump’s need to embrace big data in the general election, “In the primaries, he (Trump) was only looking for Republican voters, and in the general he needs all voters. Unless he starts to be more sophisticated in how he targets his message, he’s not going to…

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.

Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest column on Social Media Today is all about how Donald Trump is advancing the use of social media to convert voters into votes for The Donald. Historically, campaign consultants always evaluate tactics based on how many votes they can generate. Door knocking, phone banking, robo-calls and kissing babies are all justified based on their ability to generate votes for the candidate. While we still do not know the exact conversion rate for turning social media touches into votes, clearly the tactics works. Just look at how weak Donald Trump’s ground game has been so far and how successful he was in Iowa and New Hampshire and you will see that the conversion factor is real. For more of my thinking on converting social media touches to votes, read my full column on Social Media Today. Read more… —– Alan Rosenblatt,…

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…

Trump’s masterful move to shun the Fox’s broadcast of Thursday’s Republican debate grabbed headlines and sound bites. What are we political communicators to make of this? Trump is a tyrant and a showman, using his exceptional publicity skills to dominate the spotlight. This delights bad boys and girls everywhere. But was that his real goal? Or was he stupid like a fox (the animal, not the network) in giving the chattering classes a focus other than his bullying sound bites? Watching the Trump-less debate, we finally saw more substance than name calling. Then it became clear that Trump’s diva tantrum was NOT about grabbing the spotlight, but avoiding the substantive grilling Cruz, Rubio and others had prepared on his fuzzy governing details. We progressives may not agree with the conservative agenda. But the men left on the stage have serious governing proposals to implement that agenda. Without Trump, the debate allowed a closer view of real politicians’ proposals for fighting Islamic extremism, undermining LGBT rights and women’s access to healthcare, and ensuring Americans never lose the right to assault weapons, no matter how many school children are mowed down. The top issue, however, was immigration. None of the policies are…

Posted by Suzanne Turner in Campaigns, Foreign Policy Read More