Case Study

 

This is a cross post by turner4D collaborator, Richard Sheehe about evidence-based communications strategy Managing public communications across a range of situations and stakeholder audiences is a lot like building a puzzle from many useful, but fragmented, pieces of insight. Especially during a crisis, it can be challenging to share relevant information with multiple audiences and maintain a consistent and trusted organizational identity amid diverse, and sometimes conflicting, priorities and principles. Imagine, for instance, you’re hearing calls to test a very wide population for a disease that, in all scientific likelihood, won’t spread beyond a small group of individuals. From a communications standpoint, how do we balance public fears and political demands for “abundance of caution” against fiscal, scientific and organizational concerns about misallocation of resources? Emotion, medicine, politics, competing stakeholder interests and basic human nature are all at work here – and your communication strategy needs to take every perspective into account. Connecting the Dots Communicators hoping to untangle situations like this will benefit from fewer silos and more coordination among the many practice areas involved. Media advisers, community relations staff, subjectmatter experts, scientists, emergency managers, finance, legal and regulatory colleagues can all play important roles in guiding strategy. But…

Posted by Alan Rosenblatt in Case Study, Tools of the Trade Read More

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…