The Dr. DigiPol Show has been digging into how Breitbart and Steve Bannon have been deeply involved in shaping politics in Britain, the US and now across Europe. First, Alan and Suzanne explored how Breitbart.com provides a good signal to see where the Trump Administration is going: Then Alan interviews Criminal Justice Professor Paul Leighton about the rise of hate crimes and the Director of HOPE not hate, Nick Lowles, on Breibart’s plans to shape Europe’s future. To watch more episodes of The Dr. DigiPol show and to get notifications of upcoming shows, visit and like DrDigiPolisIN on Facebook.
Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers. From “Social Advocacy and Politics: Earned Media vs. Self-Publishing for Public Affairs”: Since the birth of the public relations industry, placing stories in the media – otherwise known as earned media – has been a central focus of PR professionals and clients. But the truth is, earned media is but one tool for achieving your strategic goals. With the rise of self-publishing platforms – your own website, blogs and social media – the opportunity to put your story out there in an unfiltered form is a persistent option, though there’s been resistance to such self-publishing, especially among PR firms’ clients. But times have changed and self-publishing can often provide a bigger impact than placing a story in the mainstream press. Read the rest of this column here.
25 Oct / My Evolving Career
Throughout my career I have worn many hats, often at the same time. At the core of this is my passion for my work and my commitment to ensure that whatever I do professionally helps make the world a better place. Which is why I am excited to add my new hat as Director of Digital Research for Lake Research Partners to my haberdashery comprising strategic consulting as SVP of Digital Strategy for turner4D; teaching graduate school at George Washington, American and Johns Hopkins Universities; my SocialMediaToday.com column; and hosting The Dr. DigiPol Show on Shindig.com (on Facebook, too). As the Director of Digital Research for Lake Research Partners, I am once again in a position to pioneer new ways for digital and social media to change politics. Digital and social media turn the historical fiction of the “national conversation” into a reality. The opinions people express on social media provide not only a window into their minds, but also into a better understanding of which opinions they are willing to share in front of their family, friends and peers. This is a rich vein of data that is inadequately considered in political and policy research and strategy. My new…
With Scott Walker’s exit from the GOP presidential race, USA Today chose to feature its four-week-old GOP Power Rankings on the front page. The rankings, as we have reported earlier, comprises the votes of 30 political experts, among them turner4D’s own SVP of Digital Strategy Alan Rosenblatt, Ph.D. Alan has been basing his votes each week, to a large degree, on the candidates’ social media performance. Last week, Alan predicted that Scott Walker’s days were numbered based on his precipitous drop in Facebook engagements over the past couple of weeks. The top editor at USA Today agreed that there was something very interesting going on and that the GOP Power Rankings deserved a higher profile, specifically the front page of both the print and online editions today (September 9, 2015). Alan joins 29 other experts each week as they rank the GOP candidates for USA Today. See the image below for a full list of the political experts voting on the rankings and check in each Tuesday for the latest results at USA Today’s OnPolitics. __ Alan Rosenblatt, Ph.D., is the Senior Vice President of Digital Strategy at turner4D.