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Recently the website reddit.com received much attention due to President Obama hosting an Ask Me Anything. Given this heightened attention, we would like to offer some tips in case you would like to host your own Ask Me Anything (AMA). An AMA is a Q & A event forum on reddit.com and can be found under the IAmA subreddit. Subreddits are smaller communities on reddit that focus on a specific topic. News, World News, Knitting, Feminism, Pictures, Funny, and DataIsBeautiful are some examples. A person or organization can host an AMA and announce it to the reddit community by posting “I AM [insert name or position here], Ask Me Anything” in the IAmA subreddit and then field questions from a curious audience of redditors. An AMA provides a direct and open forum among a host and their fans, as well as new and unfamiliar audiences. Essentially, it is an instant conversation with anyone who cares to learn more about you. This process also provides content to reuse within your organization and to share with future audiences. Below are the basic elements of what you need to know to conduct a reddit AMA:   Engage in Conversation An AMA connects you directly with…

07 Jul / Content Curation

Content curation — the art of gathering, repackaging and redistributing relevant, high quality information that advances an organization’s mission — has never been more essential than in today’s digital-driven world. To better understand curation, compare today’s digital content curator to a museum curator. Museum curators select artwork for an exhibit from among the museum’s own collection (often archived in the basement) and from borrowed collections; they decide which pieces to hang in each gallery; what order to hang them; how to each piece and the exhibit as a whole; and even how to market the exhibit. Where content curation was once focused on aggregating content to populate websites, blogs and newsletters, today it also feeds our social media channels. And given social media’s real-time speed, the pace needed for effective content curation is accelerating. In order to meet this growing demand for speed, the curation tool market is exploding with new applications and web-based services that make it easier to find, reframe and republish content at breakneck speeds. While everyone seems to focus on content curation shortcuts, turner4D helps you take a step back in order to re-engage strategically with your curation. Good curation requires old-school news judgment, persuasive communication…

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