Seize the Conversation

 

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we developed this primer for Being a Thought Leader in the Digital Age: introduction We all have a unique legacy to leave the world.  The opportunity to become a thought leader is less gated than it has ever been. Social media has decentralized the distribution of idea to mass audiences. But this smorgasbord of opportunity can be overwhelming. This article provides basic tips for taking advantage of this new opportunity. The challenge is to share leading thoughts with a new and growing audience and develop new ways to leverage tools and opportunities to expand your impact as a thought leader. define your vision Establish your voice. Content is king (or queen, to be completely fair). That means when it comes to establishing yourself as a thought leader, you need to have a clear sense of what you plan to predominantly talk…

“It could have been us.” I kept hearing that today from friends at the Capital Pride Festival and on Facebook. “It could have been us.” We know that when we identify as LGBT, we become targets. Whether it’s bullies in schools, politicians who use us to score political points, or those who will go to violent extremes, we know that there are those out there who hate us and are willing to make their hate known. And we deal with that. We keep in in the backs of our minds at all times. We all know people who have been harassed or the victims of violence – or we’ve experienced it directly ourselves. We surround ourselves with friends and then we watch out for each other. We live in neighborhoods and cities where we feel safe. And we gather at places with other LGBT people to feel that sense of community and safety. That’s why this event has shaken my community to its core today. It struck at a place that had become a place where they felt secure and safe and could be themselves. It sets off all of our fears of what could happen to us just because…

Lovisa and I met for the first time at a digital diplomacy event in the Italian Embassy. Once we started talking, I knew right away that she would be a great person to feature on Fem2pt0.  Her career with the U.S. State Department is an inspiration for many women, especially those who want to be involved in the tech and/or diplomatic community. We agreed to meet at Tabard Inn on a sunny Friday morning in November. Lovisa started talking about her passion for technology and working for the government. “I always knew I wanted to be in government and was interested in technology, mostly because of the fact that I saw technology as a way to promote real change in society and people. I wanted to connect people with each other. But when I was in school the only sort of technology we knew was coders and developers. Government seemed like something that the only option was to work on Capitol Hill.” Of course, that did not dampen her enthusiasm. Pivoting away from her professional career, I asked Lovisa to talk about how she grew up and how that has affected her adult life. I found out that she grew…

Posted by Violet Tsagka in Seize the Conversation Read More

Since the success of Barack Obama’s 2008 Social Media campaign, politicians in Switzerland know that the use of Twitter can be an important pillar in a digital campaign strategy. Nevertheless, Twitter still isn’t that popular in Switzerland, and it is still known as an elite network where mainly people from political, journalism/media and communications spaces are online. Some politicians, however, are beginning to realize the strategic potential of using Twitter. Because of the structure of the Twitter network in Switzerland, Twitter can be a good tool to manage relationships and influence journalists and social influencers. Despite its worldwide use, there are barely any research papers about the use of Twitter in Switzerland.  So for our bachelor thesis at the Institute of Mass Communication and Media Research at the University of Zurich, my colleague Nina Rupp and I researched opinion leadership on Twitter within the Swiss parliament members. We investigated if there were different dimensions of online opinion-leadership on Twitter. For our methodology, we tracked data from 107 of the 246 parliament members who had a Twitter account by February 2015. After tracking data with the program R during two three-week periods, we performed a first cluster analysis to discover which…

The refugee crisis in Europe continues. An estimated of 700,000 refugees and migrants have arrived in Europe this year from Syria, Eritrea, Afghanistan, Iraq, North Africa and beyond. Most of them have spent thousands of dollars to take their families on this dangerous and unsafe journey. Despite the tragedy of the situation, a new development that has made it easier for refugees to move is surprising many veteran aid workers. Many of these refugees have been using technology, especially platforms such as Facebook, Twitter, WhatsApp, Viber and Google Maps to find their way to a “new home.” When they arrive, they know exactly where they are, where to go, and who to contact. They have already found the phone numbers of host country coast guards and even call them to come take them in safely. Through social media, refugees stay in touch with their families who live in Europe and other places. They are able to provide information to others on the best routes to take and to avoid the dangerous ones. Social media helps them also avoid the police, find “safe” people smugglers, as well as accommodations for their families. It is also the best way for these refugees…

Posted by Violet Tsagka in Seize the Conversation, Social Media Read More