Seize the Conversation

 

September: Creating a 21st Century Women’s Movement We are excited to announce that on Wednesday, September 16 we are launching turner4D’s NEW Seize the Conversation Discussion Series. Understanding an organization’s requirements and analyzing how its tactics compare with others in the marketplace is an essential building block for an effective strategy. To find the right formula for an integrated campaign, organizations will need to employ a variety of techniques to determine what their unique path to the success will look like. Through the new Seize the Conversation Series, our Turner team will help advocacy and public-policy organizations explore how to create smart, hard-hitting progressive campaigns that impact regulatory processes, as well as build offline and online communities. To accomplish this task, the Series features experts that will share their knowledge dealing with every nuance of developing and executing an integrated strategic approach to communications. The inaugural event in this new Series will focus on how to create a 21st Century Women’s Movement. The event features three panelists: Ritu Sharma—Turner4D’s newest Principal, Author of Teach a Woman to Fish, and Co-founder and former president of Women Thrive Worldwide; Celinda Lake—President of Lake Research and Partners; and Sandra Pepera—Director for Gender, Women…

Posted by Violet Tsagka in Company News, Seize the Conversation Read More

Obama & Biden tour a solar energy facility in Nevada.  Image from CreativeCommons.org. With Pope Francis’ recent Encyclical on climate change and President Obama’s fresh focus on the environment, turner4D finds itself back on familiar territory for some new clients. Our new work includes: The Wilderness Society is a leading American conservation organization working to protect public lands across the U.S. as havens for recreation and learning, sources of renewable energy, clean air and water and habitat for wildlife. With help from Turner and our strategic associate Lake Research Partners, TWS is advocating for clean energy production on public lands to reduce carbon emissions. Similarly, Second Nature — a non-profit coalition of more than 650 university presidents committed to reducing carbon emissions and promoting resiliency — is working with Turner and Lake on a campaign to sharpen their brand and expand their network, in part through new communications tactics. It is a promising time for these organizations to be launching new initiatives, and the U.S. presidential cycle could provide an additional boost. Our research has shown that there is a new bipartisan support for protecting the environment from pollution, and for encouraging clean energy production, which is already being reflected…

Posted by Lauryn Gutierrez in Seize the Conversation Read More

  Sometimes how the media covers social media and politics really irks me. Take this story from Forbes about a recent Macromeasures’ study, which tells us to downgrade Donald Trump because he has a significantly lower percentage of eligible voters among his Twitter followers than his competition. HOGWASH!   Here is how the writer, Abigail Tracy, puts it: The study, conducted by audience analytics company Macromeasures, found that Trump trails his GOP rivals in a handful of crucial metrics in terms of his Twitter TWTR +3.45% following. Macromeasures compared Trump’s social audience to those of Jeb Bush, Ben Carson, Mike Huckabee, Marco Rubio, Scott Walker, Ted Cruz and Carly Fiorina. The most glaring discovery was that of Trump’s Twitter following, a mere 39.4 percent were actually eligible to vote — the lowest of any GOP candidate analyzed. To put this in perspective, 95.7 percent of Fiorina’s following could cast a ballot. Let’s put this into REAL perspective. 40 percent of Donald Trump’s 3.4 MILLION followers are eligible to vote. That means he has nearly 1.4 MILLION followers who are eligible to vote. Meanwhile, 95.7 percent of Carly Fiorina’s 384,000+ followers are eligible to vote. That means she has about 368,000 eligible followers in her Twitter audience….

Posted by Alan Rosenblatt in Seize the Conversation Read More

#blacklivesmatter #sayhername Here in south Asia, Sandra Bland is leading the evening news.  Her death is resonating in an area where every daily newspaper chronicles women’s deaths by beating, being burned alive by their families; where Malala was shot in the face for attending school. My in-country counterparts are horrified by the story – and the treatment, over-all, of African Americans at the hands of U.S. police officers.  “Why?” they want to know.  There seems to be more name recognition of Bland here than among my white friends in my own country. “Black don’t wash off,” is a phrase I learned decades ago while working in Anacostia with gang members.  Another was “I just don’t have time to educate you right now”. The first acknowledges the simple truth that white America can’t hear a thing black America says.  The second acknowledges the Herculean effort –and possible punishment – inherent in insisting on being heard. Today some – very few — white people are learning that black America routinely faces a potential death penalty just for a minor traffic violation – even when, as in Bland’s case, the arresting officer’s driving forced the violation. This is no news to African Americans.  My brown-mother friends train their children from birth to be more polite, more respectful, to…

Posted by Suzanne Turner in Seize the Conversation Read More

WASHINGTON __ The United Nations developed a sweeping set of goals 15 years ago to reduce global poverty and its associated ills, which gave rise to a golden era of civil society campaigning. These campaigns – which members of turner4D’s staff helped develop and run — included the ONE Campaign, from Irish musician and leader of the band U2 Bono, and the Global Partnership for Effective Assistance from InterAction, the largest U.S. alliance of overseas humanitarian groups. In their efforts to advance the Millennium Development Goals, these organizations and others broke new ground with integrated campaigns that twined social media, mobile, earned media, celeb-advocacy and email marketing. The MDGs made strong gains in reducing global poverty, and the lessons learned about what works — such as social sharing, mobile strategies and the power of celebrities — endure today. Perhaps the most powerful “best practice” was one campaigners worldwide already knew – the effectiveness of data-driven advocacy. And as the UN prepares to launch an effort to further advance the MDGs over the next 15 years, it should come as no surprise that data will play a major role in any new advocacy drives. Celinda Lake, a founder of Lake Research…

Posted by Sid Balman in Seize the Conversation Read More