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Did you hear that? That was the sound of a bomb being dropped on the LGBT citizens of North Carolina. This week, the legislature called a special session – the first in North Carolina in 35 years – for the sole reason of overturning a non-discrimination law against LGBT people in Charlotte. That was it. No other reason. They spent $42,000 a day of taxpayer money to try to overturn that law – and every law like it in cities, counties, and jurisdictions all over North Carolina. And they succeeded. The conservative majorities passed – and the conservative governor signed – one of the most sweeping anti-LGBT laws in the nation. North Carolina is not alone. Georgia’s legislature passed a so-called Religious Freedom Restoration Act or RFRA that allows the denial of services to LGBT people based on religious objections. Georgia’s governor has not yet signed the law and is facing immense pressure from major companies to veto it. LGBT people in Kansas weren’t so lucky. The RFRA there has become law. And now, Kansas is considering a “transgender bounty” bill that would PAY students for each report of a transgender person in the “wrong” bathroom or locker room. This…

Posted by Chip Lewis in Issues, Service Offerings Read More

Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest column on Social Media Today is all about how Donald Trump is advancing the use of social media to convert voters into votes for The Donald. Historically, campaign consultants always evaluate tactics based on how many votes they can generate. Door knocking, phone banking, robo-calls and kissing babies are all justified based on their ability to generate votes for the candidate. While we still do not know the exact conversion rate for turning social media touches into votes, clearly the tactics works. Just look at how weak Donald Trump’s ground game has been so far and how successful he was in Iowa and New Hampshire and you will see that the conversion factor is real. For more of my thinking on converting social media touches to votes, read my full column on Social Media Today. Read more… —– Alan Rosenblatt,…

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…

In the tradition of turner4D’s work building enterprise-level social media programs for news media outlets, think tanks and advocacy groups, we now have a fully developed service offering for universities, colleges and large academic units within them. Our services include introductory and advanced social media training for faculty and strategic training for the school’s marketing team, as well as a fully articulated strategic plan.  We believe that an enterprise-level social media program that integrates a school’s brand channels and the personal channels of its faculty is now an essential tool for turning good research into real policy solutions that get implemented. By effectively coordinating social networking activities to raise the profile of the research and the general reputation of the school, universities and colleges can improve their recruitment and retention of students and faculty, as well as better position the school and its faculty as a “go-to interview” for the media and a more attractive recipient for research grants. For more of our thinking about this, check out our Senior Vice President of Digital Strategy Alan Rosenblatt’s (@DrDigiPol) latest column at SocialMediaToday.com.

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media program to the next level. Whether your organization is an advocacy group, think tank, media outlet, university or any non-profit or business focused on making social change for good, we can help. We can help you develop and implement a brand level social media strategy and program that not only leverages your good name, but also the expertise and reputations of your people to ensure that whatever sector you work in you will be among the most prominent thought leaders in it. And, with this post, we offer you help in developing the arguments you need to pitch your boss for the authorization and budget to create an enterprise-level social media program. The hallmarks of an enterprise social media program turner4D can help you develop include: Fully built-out and staffed brand-level social media channels A robust participation of staff experts…

Posted by Alan Rosenblatt in Resources, Service Offerings, Social Media Read More