Social Advocacy & Politics

 

The Dr. DigiPol Show has been digging into how Breitbart and Steve Bannon have been deeply involved in shaping politics in Britain, the US and now across Europe. First, Alan and Suzanne explored how Breitbart.com provides a good signal to see where the Trump Administration is going: Then Alan interviews Criminal Justice Professor Paul Leighton about the rise of hate crimes and the Director of HOPE not hate, Nick Lowles, on Breibart’s plans to shape Europe’s future. To watch more episodes of The Dr. DigiPol show and to get notifications of upcoming shows, visit and like DrDigiPolisIN on Facebook.

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers. From “Social Advocacy and Politics: Earned Media vs. Self-Publishing for Public Affairs”: Since the birth of the public relations industry, placing stories in the media – otherwise known as earned media – has been a central focus of PR professionals and clients. But the truth is, earned media is but one tool for achieving your strategic goals. With the rise of self-publishing platforms – your own website, blogs and social media – the opportunity to put your story out there in an unfiltered form is a persistent option, though there’s been resistance to such self-publishing, especially among PR firms’ clients. But times have changed and self-publishing can often provide a bigger impact than placing a story in the mainstream press. Read the rest of this column here.

There’s plenty of evidence that Congress isn’t doing its job.  Instead of conducting responsible oversight of government spending, it has wasted nearly $7 million on a Benghazi investigation discredited as little more than a partisan sham.  The House has voted more than 40 times to repeal Obamacare, unsuccessfully, but refuses to schedule a vote on gun control.  The last three Congresses have been among the least productive in recent times, and a shrinking percentage of the laws passed can be deemed “significant.”  Capitol Hill has dithered on providing funds to address the Zika outbreak and has failed to authorize, expand or constrain the U.S. intervention in Syria. In spite of the growing partisan divide and shrinking appetite for compromise, there are three recent examples of successful cross-party cooperation in the foreign policy arena.  In February, the Electrify Africa Act – designed to promote first-time access to power services for at least 50 million people in sub-Saharan Africa by 2020, building on an Obama Administration initiative – was passed by both houses and signed into law.  Last week, the House completed action on the Foreign Aid Transparency and Accountability Act (FATAA), requiring public reporting and consistent evaluations of foreign assistance spending,…

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.

Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest column on Social Media Today is all about how Donald Trump is advancing the use of social media to convert voters into votes for The Donald. Historically, campaign consultants always evaluate tactics based on how many votes they can generate. Door knocking, phone banking, robo-calls and kissing babies are all justified based on their ability to generate votes for the candidate. While we still do not know the exact conversion rate for turning social media touches into votes, clearly the tactics works. Just look at how weak Donald Trump’s ground game has been so far and how successful he was in Iowa and New Hampshire and you will see that the conversion factor is real. For more of my thinking on converting social media touches to votes, read my full column on Social Media Today. Read more… —– Alan Rosenblatt,…