Social Advocacy & Politics

 

Back in the mid-90s, online advocacy was born. In its original incarnation, CTSG (Carol Trevelyan Strategy Group) was building custom applications to send email to Congress. Within a year or two (1996), Capitol Advantage launched CAPwiz, the first off-the-shelf online advocacy tool for organizations to create campaigns. These platforms, and the many competitors that followed, allow organizations to create mini campaigns websites that match activists ZIP codes to their Congressional district and allow them to send an email to their Senators and Representative with just a few clicks. Organizations can also pre-load the email text to make it easy to take action, and then use the built-in Constituent Relations Management (CRM) to create a targeted email list and send. (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free. (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

Alan Rosenblatt (@DrDigiPol) Waxes on the Through the Noise Podcast:  As many of you already know, our Director of Digital Strategy Alan Rosenblatt (@DrDigiPol) has worked in the digital political strategy industry and its offshoots since the birth of the Web. He recently gave an interview for the #ThroughTheNoise podcast with Ernesto Gluecksmann. Alan talked about how he got into the field, what we are doing at turner4D and general trends in the industry. They talked for a half an hour and were able to dive deep into it. For example, Alan talked about the 4D… that turner4D is all about building sustainable strategies, programs and campaigns for our clients. We measure our success, in part, by how much capacity to carry on we helped our clients develop. While many firms look for ways to make you dependent on them, we want to help you build programs that will serve your mission for years to come. If you want us along for the ride, we will be there to help you. But if you want to strike out on your own, we want you to thrive doing so.                        …

You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create). But once you have your brand channels and message strategy in place, it is time to start building your core social media community. Most people will start looking outward to do this, but I suggest you start by focusing inward and organize your colleagues.   (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

Want to understand what content works well on Facebook? Check out the free Inspire tool provided by ActionSprout. ActionSprout, which provides a great application that adds campaign-type actions to your Facebook page and collects your fans’ email addresses as they take the actions, offers a free tool that helps you understand what wall posts make successful Pages work. Whether you use it to assess your own Facebook Page or someone else’s, the Inspire tool is a goldmine of insight.   (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More