Social Media


The Dr. DigiPol Show has been digging into how Breitbart and Steve Bannon have been deeply involved in shaping politics in Britain, the US and now across Europe. First, Alan and Suzanne explored how provides a good signal to see where the Trump Administration is going: Then Alan interviews Criminal Justice Professor Paul Leighton about the rise of hate crimes and the Director of HOPE not hate, Nick Lowles, on Breibart’s plans to shape Europe’s future. To watch more episodes of The Dr. DigiPol show and to get notifications of upcoming shows, visit and like DrDigiPolisIN on Facebook.

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers. From “Social Advocacy and Politics: Earned Media vs. Self-Publishing for Public Affairs”: Since the birth of the public relations industry, placing stories in the media – otherwise known as earned media – has been a central focus of PR professionals and clients. But the truth is, earned media is but one tool for achieving your strategic goals. With the rise of self-publishing platforms – your own website, blogs and social media – the opportunity to put your story out there in an unfiltered form is a persistent option, though there’s been resistance to such self-publishing, especially among PR firms’ clients. But times have changed and self-publishing can often provide a bigger impact than placing a story in the mainstream press. Read the rest of this column here.

Throughout my career I have worn many hats, often at the same time. At the core of this is my passion for my work and my commitment to ensure that whatever I do professionally helps make the world a better place. Which is why I am excited to add my new hat as Director of Digital Research for Lake Research Partners to my haberdashery comprising strategic consulting as SVP of Digital Strategy for turner4D; teaching graduate school at George Washington, American and Johns Hopkins Universities; my column; and hosting The Dr. DigiPol Show on (on Facebook, too). As the Director of Digital Research for Lake Research Partners, I am once again in a position to pioneer new ways for digital and social media to change politics. Digital and social media turn the historical fiction of the “national conversation” into a reality. The opinions people express on social media provide not only a window into their minds, but also into a better understanding of which opinions they are willing to share in front of their family, friends and peers. This is a rich vein of data that is inadequately considered in political and policy research and strategy. My new…

Posted by Alan Rosenblatt in Company News, featured, Social Media Read More

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we developed this primer for Being a Thought Leader in the Digital Age: introduction We all have a unique legacy to leave the world.  The opportunity to become a thought leader is less gated than it has ever been. Social media has decentralized the distribution of idea to mass audiences. But this smorgasbord of opportunity can be overwhelming. This article provides basic tips for taking advantage of this new opportunity. The challenge is to share leading thoughts with a new and growing audience and develop new ways to leverage tools and opportunities to expand your impact as a thought leader. define your vision Establish your voice. Content is king (or queen, to be completely fair). That means when it comes to establishing yourself as a thought leader, you need to have a clear sense of what you plan to predominantly talk…

In my latest column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.