Social Media

 

Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest column on Social Media Today is all about how Donald Trump is advancing the use of social media to convert voters into votes for The Donald. Historically, campaign consultants always evaluate tactics based on how many votes they can generate. Door knocking, phone banking, robo-calls and kissing babies are all justified based on their ability to generate votes for the candidate. While we still do not know the exact conversion rate for turning social media touches into votes, clearly the tactics works. Just look at how weak Donald Trump’s ground game has been so far and how successful he was in Iowa and New Hampshire and you will see that the conversion factor is real. For more of my thinking on converting social media touches to votes, read my full column on Social Media Today. Read more… —– Alan Rosenblatt,…

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…

With Valentine’s Day approaching, I was recently asked to share some insights about showing social love to your activists for Attentive.ly. Check it out: Showing a little bit of social love to your activists is the secret sauce to keeping them engaged and likely to keep them doing more for your campaign. While sometimes that may mean a retweet or a share of one of their posts, other times just liking a Facebook comment or a tweet is enough to elicit a smile from them. That way, even if their post does not rise to the level of being share-worthy, you can simply like it to show your appreciation without adding their post to your timeline. This is very important, because while it is always a best practice to reinforce social engagement, sharing/retweeting everyone who engages with you may dilute the effectiveness of your own timeline. Having the flexibility to show some love without diluting your impact is one of the greatest assets social media offers to any campaign. —– To read more about showing social love for Valentine’s Day (and everyday) read the full blog post, featuring advice from other social media experts, on Attentive.ly. —– Alan Rosenblatt, Ph.D….

Posted by Alan Rosenblatt in Social Media Read More

In the tradition of turner4D’s work building enterprise-level social media programs for news media outlets, think tanks and advocacy groups, we now have a fully developed service offering for universities, colleges and large academic units within them. Our services include introductory and advanced social media training for faculty and strategic training for the school’s marketing team, as well as a fully articulated strategic plan.  We believe that an enterprise-level social media program that integrates a school’s brand channels and the personal channels of its faculty is now an essential tool for turning good research into real policy solutions that get implemented. By effectively coordinating social networking activities to raise the profile of the research and the general reputation of the school, universities and colleges can improve their recruitment and retention of students and faculty, as well as better position the school and its faculty as a “go-to interview” for the media and a more attractive recipient for research grants. For more of our thinking about this, check out our Senior Vice President of Digital Strategy Alan Rosenblatt’s (@DrDigiPol) latest column at SocialMediaToday.com.

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media program to the next level. Whether your organization is an advocacy group, think tank, media outlet, university or any non-profit or business focused on making social change for good, we can help. We can help you develop and implement a brand level social media strategy and program that not only leverages your good name, but also the expertise and reputations of your people to ensure that whatever sector you work in you will be among the most prominent thought leaders in it. And, with this post, we offer you help in developing the arguments you need to pitch your boss for the authorization and budget to create an enterprise-level social media program. The hallmarks of an enterprise social media program turner4D can help you develop include: Fully built-out and staffed brand-level social media channels A robust participation of staff experts…

Posted by Alan Rosenblatt in Resources, Service Offerings, Social Media Read More