Social Media

 

Governor Scott Walker of Wisconsin announced yesterday that he is running for the GOP nomination in the 2016 Presidential race.  Walker received an intense reaction on Facebook from his supporters, second only to Ted Cruz.  The up-swell yesterday of social media activity on Walker’s Facebook page was impressive, however he lagged in total Facebook engagements on launch day when compared to fellow candidates Hillary Clinton, Ted Cruz and Donald Trump. Alan Rosenblatt, turner4D’s Senior Vice President of Digital Strategy, was quoted this morning in USA Today regarding the number of Facebook page engagements garnered from Walker’s announcement: “It should not be used without the context of absolute volume, but it does measure intensity of his audience.” It is always best to consider both factors when comparing Facebook impact. Context is key! Check out the chart below to view the stats ranking candidates’ launch-day engagement numbers on Facebook.  Read more from the article quoting Alan here.  

Posted by Lauryn Gutierrez in Social Media Read More

The city of Tulsa, OK has opened up its decision making process to its citizens to help decide how it should spend funds generated by extending the expiring Vision 2015 tax to 2025. City officials are collecting pitches this month for ideas on how to spend the approximately $300 million the extension would generate via social media (using the hashtag #VisionTulsa), email and public meetings. This campaign has the potential to dramatically increase the public’s trust in its city government, but how much depends on how responsive the government is to the proffered ideas. The more governments create opportunities for the public to participate in the development of policy and the allocation of budgets, the more the people feel that government is responsive to their needs and desires — political efficacy. But while any opportunity to bring the public into the decision making process is good, the best opportunity comes from making the public’s collective decision on how to spend the budget (even a small part of it, as in this case) binding. And the benefits to the city from this effort, should it make the public’s desires binding, is more than just improved efficacy. According to research by Tiago…

Posted by Alan Rosenblatt in Social Media Read More

Facebook has always had a strict policy regarding using real names for user Profiles. Around 2008, the National Wildlife Foundation’s Ranger Rick profile was shut down for violating this policy. Despite having no plans to allow fictional characters, organizations and campaigns to have a Facebook presence at the time, protests over Ranger Rick’s demise helped change Facebook’s mind and Pages were born. But Pages still displayed the real names of administrators, which became problematic as Pages were used to organization civil society protests around the world. At the outset of Arab Spring, for example, a Facebook Page called We Are All El Shaheed was launched to organize 970,000 RSVPs to protest in Tahrir Square, Cairo. A few days later, the Mubarak regime reported the Page to Facebook for having been created by a Profile using a fictional name. Facebook immediately shut the Page down. Quickly, the admins of the Page reached out to Facebook and arranged to relaunch the Page using a real name Profile, but with the admins’ names hidden on the Page. These examples highlight the challenges associated with Facebook’s real name policy. But concerns about that policy go deeper. In a recent Medium.com post, Ello founder Paul…

Posted by Alan Rosenblatt in Social Media Read More

Here at turner4D, we are paying a lot of attention to Attentive.ly lately. Attentive.ly is a great tool for getting to know your audience’s social media interests better. And knowing what your audience is focused on when they tweet, wall post, tumbl or pin will help you tailor your messages to their interests. Attentive.ly takes your email lists and matches them to social media accounts. It then allows you to see what the people on your email lists are talking about on social media. It also lets you know who on your email lists are also social media influencers, and whether or not they follow you there. With this information you can take your communications strategy to a whole new level. In addition to loading your email lists to Attentive.ly, you can load your Twitter followers. Now you are ready to see what your email and Twitter audiences are talking about on social media. This will help you identify what words and phrases are most likely to catch their attention. You can also use Attentive.ly to see who among your audience is talking about your key issues. This will help you identify champions for your issue(s). We’ve also figured out…

Posted by Alan Rosenblatt in Social Media Read More

Summary and analysis of a May 3 New York Times article by Jonathan Mailer: ‘Campaign Coverage via Snapchat Could Shake Up the 2016 Elections’ With the hire of Peter Hamby, former political reporter at CNN, in late April, speculation that Snapchat is gearing up to play a dominant role in the 2016 election comes on the heels of the announcement that the company is developing its own news branch, though both Hamby and the company have kept a tight lid on actual plans. Snapchat is a communications app with unlimited potential.  Snapchat’s original platform allowed users to share photos or videos that disappear after just a few seconds.  Earlier this year, the company introduced the “Discover” feature, allowing partner companies like CNN, ESPN, and Vice to post new content to their own respective Snapchat channel every 24 hours, simulating a bite-sized cable bundle targeted directly at Snapchat’s users: plenty of beautiful photos, video content, and even some articles that read several pages long. At turner4D, we assessed Snapchat’s own comments about Discover to the Times, and it seemed they were attempting to push long-form pieces through the new platform.  Our own conversations with young expert Snapchatters, however, tells us that the…

Posted by Lauryn Gutierrez in Campaigns, Social Media Read More