Social Media


It is long past time that we stop talking about which social networks to use for this campaign or that. When it comes to targeting audiences, what matters more than which networks people use is how they use them in combination and to what end. We cannot simply say, “Young people are on Snapchat, so let’s use Snapchat to reach them.” We have to think about who our audience talks to on Facebook in contrast to who they talk to on Snapchat or Instagram. How do people use Twitter differently from how they use Facebook. If young people are chatting with friends on Snapchat, will they also read long-form journalism there? And now, social network designers are creating platforms that define niche networks in ways beyond demographics. For example, (still in beta) bases its user experience on the quality of curated content. Everybody gets only one chance a day to share a killer or article (or your own article, if you are sharing your own content amidst others’). This network is not just about who people share with, it is about what they share and how they decide what to share. … To read more of the article, check…

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More

Originally posted on Dr. Digipol – The Blog This morning I awoke to a surprise. Waiting in my Twitter DMs was a message from Indian Prime Minister Narendra Modi. Now Modi is not the only leader of a democratic nation I follow, and while @BarackObama follows me back, Modi is the first world leader to DM me. I felt so special. Then I discovered that while I slept, Modi DMed all 12,528,637 of his followers. It was then I realized that I was not the special one, Modi was. Somehow, the Indian Prime Minister was able to send 12.5 million direct messages on the same day. Now, I know that if I tried to send a few thousand DMs on the same day, Twitter would shut me down as a spammer. So clearly, Modi got special treatment. To read Modi’s message regarding his Year One of our Government report, click here. [contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Website’ type=’url’/][contact-field label=’Comment’ type=’textarea’ required=’1’/][/contact-form]

Posted by Alan Rosenblatt in Social Media Read More

USA Today has recently partnered with Twitter to release the Twitter Political Issues Index. Displaying the demographics of who is tweeting about various political topics, this interactive tool breaks down who is talking about each issue by age, gender, and State. Alan Rosenblatt, turner4D’s Senior Vice President for Digital Strategy, advised USA Today during the development of the tool. The Index has great potential for basic targeting of groups via Twitter.  The full article, including Alan’s insight, can be found here:   USA Today Politics Editor, Paul Singer, thanked Alan (@DrDigiPol) for his contribution to their launch of Twitter Political Issues Index.    

Posted by adminaj in Social Media Read More

Recently the website received much attention due to President Obama hosting an Ask Me Anything. Given this heightened attention, we would like to offer some tips in case you would like to host your own Ask Me Anything (AMA). An AMA is a Q & A event forum on and can be found under the IAmA subreddit. Subreddits are smaller communities on reddit that focus on a specific topic. News, World News, Knitting, Feminism, Pictures, Funny, and DataIsBeautiful are some examples. A person or organization can host an AMA and announce it to the reddit community by posting “I AM [insert name or position here], Ask Me Anything” in the IAmA subreddit and then field questions from a curious audience of redditors. An AMA provides a direct and open forum among a host and their fans, as well as new and unfamiliar audiences. Essentially, it is an instant conversation with anyone who cares to learn more about you. This process also provides content to reuse within your organization and to share with future audiences. Below are the basic elements of what you need to know to conduct a reddit AMA:   Engage in Conversation An AMA connects you directly with…