Strategy and Tactics

 

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers. From “Social Advocacy and Politics: Earned Media vs. Self-Publishing for Public Affairs”: Since the birth of the public relations industry, placing stories in the media – otherwise known as earned media – has been a central focus of PR professionals and clients. But the truth is, earned media is but one tool for achieving your strategic goals. With the rise of self-publishing platforms – your own website, blogs and social media – the opportunity to put your story out there in an unfiltered form is a persistent option, though there’s been resistance to such self-publishing, especially among PR firms’ clients. But times have changed and self-publishing can often provide a bigger impact than placing a story in the mainstream press. Read the rest of this column here.

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we developed this primer for Being a Thought Leader in the Digital Age: introduction We all have a unique legacy to leave the world.  The opportunity to become a thought leader is less gated than it has ever been. Social media has decentralized the distribution of idea to mass audiences. But this smorgasbord of opportunity can be overwhelming. This article provides basic tips for taking advantage of this new opportunity. The challenge is to share leading thoughts with a new and growing audience and develop new ways to leverage tools and opportunities to expand your impact as a thought leader. define your vision Establish your voice. Content is king (or queen, to be completely fair). That means when it comes to establishing yourself as a thought leader, you need to have a clear sense of what you plan to predominantly talk…