Tools of the Trade

 

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we developed this primer for Being a Thought Leader in the Digital Age: introduction We all have a unique legacy to leave the world.  The opportunity to become a thought leader is less gated than it has ever been. Social media has decentralized the distribution of idea to mass audiences. But this smorgasbord of opportunity can be overwhelming. This article provides basic tips for taking advantage of this new opportunity. The challenge is to share leading thoughts with a new and growing audience and develop new ways to leverage tools and opportunities to expand your impact as a thought leader. define your vision Establish your voice. Content is king (or queen, to be completely fair). That means when it comes to establishing yourself as a thought leader, you need to have a clear sense of what you plan to predominantly talk…

This is a cross post by turner4D collaborator, Richard Sheehe about evidence-based communications strategy Managing public communications across a range of situations and stakeholder audiences is a lot like building a puzzle from many useful, but fragmented, pieces of insight. Especially during a crisis, it can be challenging to share relevant information with multiple audiences and maintain a consistent and trusted organizational identity amid diverse, and sometimes conflicting, priorities and principles. Imagine, for instance, you’re hearing calls to test a very wide population for a disease that, in all scientific likelihood, won’t spread beyond a small group of individuals. From a communications standpoint, how do we balance public fears and political demands for “abundance of caution” against fiscal, scientific and organizational concerns about misallocation of resources? Emotion, medicine, politics, competing stakeholder interests and basic human nature are all at work here – and your communication strategy needs to take every perspective into account. Connecting the Dots Communicators hoping to untangle situations like this will benefit from fewer silos and more coordination among the many practice areas involved. Media advisers, community relations staff, subjectmatter experts, scientists, emergency managers, finance, legal and regulatory colleagues can all play important roles in guiding strategy. But…

Posted by Alan Rosenblatt in Case Study, Tools of the Trade Read More

What makes a good online advocacy platform? The world of online advocacy has changed much since the early days in the mid-1990’s. We’ve evolved from the first custom build-outs from CTSG. That was quickly followed by the first off-the-shelf platform for online advocacy, Capwiz; launched in 1996 by Capitol Advantage. Since then, we’ve seen greater power in targeting emails to activists, customizing messages to Members of Congress based on their behavior (votes, sponsorships, committee assignments, etc.) and some social media integration. The fact that social media integration has been limited is of concern. We know that social media is how an increasing number of people find their news. We also know that essentially all Members of Congress are on Facebook and Twitter, significant numbers of state and local lawmakers use social media, as well as many policy experts and members of the press. We know that when people learn about politics from their friends, there is a good chance that friend got their information via social media. And we know that lawmakers are paying attention to social media to better understand their constituents’ needs and desires. And yet, when it comes to software platforms for advocacy campaigns, most simply incorporate…