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I am going to go out on a limb and predict that the new Instagram Stories, which competes directly with Snapchat’s Stories, will reduce the need of advocacy and political campaigns to rush to colonize Snapchat. Stories is a feature that allows many people to contribute to a single aggregated thread on Snapchat, and now Instagram. Used with geo-fencing, for example, Stories allow everyone attending a rally or a conference to post to a collective forum on either of these respective platforms. That helps to create not just a sense of interaction with the event organizer, but a real sense of collaboration. For political campaigns, as I have written before, this can go a long way towards improving trust in the candidate and political efficacy. So why does Instagram’s new Stories feature forestall the need to colonize Snapchat? There are several reasons to consider: Instagram and Snapchat both reach the same Millennial audiences that campaigns drool over While Snapchat boasts 150 million users, Instagram has 500 million Instagram, according to the Pew Research Center, is at least as important a social media platform for youth and young adults as Snapchat Unlike Snapchat, which is primarily a peer-to-peer platform designed for private…

Posted by Alan Rosenblatt in Uncategorized Read More

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.

15 Mar / Company News!

We are proud to congratulate the talented and amazing Senior Vice President Violet Tsagka as she moves to a new position at Creative Associates International. Violet will be joining the international aid behemoth’s creative team as a Technical Manager II. Among other things Violet will be working on the firm’s digital media projects. In other exciting Turner news, Abigail Shirley, a recent graduate of University of Arkansas law school, joins us as Fellow from the policy department of the American Association of University Women. Violet has been with Turner for six years in increasing levels of responsibility, ultimately managing all of the firm’s major projects and clients. She is the editor of our online community Fem2, where she will continue to assist, and is a leading social media expert. Violet joins Turner’s far-flung alumni family, which spreads from a brewery China, to an international PR firm in Singapore, to a start-up in Brussels. Abigail joins the team as a Fellow, where she will put her lawyer smarts to good use with our client The Employment Law Group. Abigail will also continue her women’s rights advocacy work with Turner’s client work and helping to manage Fem2. We couldn’t be more grateful to Violet…

Posted by Suzanne Turner in Uncategorized Read More

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…

The start of a new year brings an opportunity for organizational leaders to reflect and plan for a productive and effective year ahead. At turner4D, we like to guide our clients through a series of questions that sift through the clutter of the day-to-day to take a deep dive and a hard look into the prospects their future can bring. Here we provide you a resource you can take into a planning session which will immediately surface a strategic plan.  These questions are best used in a group brainstorming session with the main decision makers in the organization.  We’ve found it’s often preferable to have the session off-site of your office and lead by a facilitator. Of course, we would be delighted to facilitate yours. Setting Strategic Goals The key to creating sets of strategic goals is to ask the right questions.  Questions like: What do you want to achieve?  Reach high. Go big. Be clear. To get you started, imagine you decide: -You want to grow your organization’s foundation funding by $2m in 2016. -You want to get a particular piece of legislation passed. Who needs to do what to meet that goal? Be specific. Who on your team needs…

Posted by Suzanne Turner in Resources, Uncategorized Read More