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A level playing field for the Internet got a powerful boost last week. Senate Majority Leader Harry Reid (D-Nev) threw his support firmly behind protection of net neutrality in any new Federal Communications Commission (FCC) decisions on regulation of the Internet. Senator Reid anticipates a fight. There’s a lot of money and power at stake in how the Web will be defined and regulated in the coming months. Will the Internet become a private market for information access? Or, will it remain a globally linked and open public square? No doubt, every member of Congress has noticed the popular level of interest about equal access to online communications. Over a million comments have flooded the FCC. Open Internet advocates are demanding that equal access be the guiding principle of any updated regulatory framework. The dual strategy of pressuring both Congress and the Executive Branch has worked. A rally of public interest voices has created the political space to engage with our government on policy. So now that we have the attention of people in power, how do we get the open Internet that we want? Political space — the time and interest of elected leaders — is not guaranteed to last. We need to…

Posted by Lorelei Kelly in Uncategorized Read More

This is the story about President Obama special campaign strategy; specifically, it is about the new you-pay internship being offered by former Obama for America 2012’s field team leaders. Under the name 270 Strategies, Jeremy Bird and Mitch Stewart’s one-year old political campaign firm is providing a 5-week internship, where you’ll be placed in a current electoral campaign for $5,000. Sounds like great pay for an intern until you realize the intern has to pay 270 Strategies and the campaign gets the labor for free. (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More

Alan Rosenblatt (@DrDigiPol) Waxes on the Through the Noise Podcast:  As many of you already know, our Director of Digital Strategy Alan Rosenblatt (@DrDigiPol) has worked in the digital political strategy industry and its offshoots since the birth of the Web. He recently gave an interview for the #ThroughTheNoise podcast with Ernesto Gluecksmann. Alan talked about how he got into the field, what we are doing at turner4D and general trends in the industry. They talked for a half an hour and were able to dive deep into it. For example, Alan talked about the 4D… that turner4D is all about building sustainable strategies, programs and campaigns for our clients. We measure our success, in part, by how much capacity to carry on we helped our clients develop. While many firms look for ways to make you dependent on them, we want to help you build programs that will serve your mission for years to come. If you want us along for the ride, we will be there to help you. But if you want to strike out on your own, we want you to thrive doing so.                        …

After a three-decade career, Weird Al Yankovic has made it to the Number 1 album spot on the Billboard 200 chart. This is also the first time a comedy album has made it to the top spot since 1963. Weird Al was able to accomplish this through a relatively simple plan: understanding how people consume music in 2014 and delivering it to them. By turning to the internet and producing content that was fun to consume Weird Al wasn’t pitching his album to anyone, he was providing a service. To create excitement about his album, Weird Al announced that he would be putting out 8 new parody videos over the course of 8 consecutive days. On launch day there was much anticipation, and Weird Al delivered with a hilarious video called “Tacky”, parodying Pharrell Willam’s song “Happy”. Yes, his parody of the original song was great. Yes, the beat is fun to clap along to. But this isn’t what matters to the masses. He provided an incredible source of entertainment in video form that could be shared through social media with the click of a button. And then did the exact same thing the next day, with an equally great…

Posted by adminaj in Uncategorized Read More

You have been tasked with developing a social media program for your campaign or organization and you want to know where to begin. Sure, the obvious first steps are to create you social media channels (which, of course, includes coming up with a message strategy and name for your Twitter account, Facebook page, and any other channels you decide to create). But once you have your brand channels and message strategy in place, it is time to start building your core social media community. Most people will start looking outward to do this, but I suggest you start by focusing inward and organize your colleagues.   (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More