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29 Mar / Facebook Buzz Predicts Bernie’s Rise

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook nearly 2 to 1. Correspondingly, he walloped her in 5 of the 6 contests that week. Read the full column here.

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