Center for American Progress Category: Non Profits, Social
Sector: Social Media
Organization: Center for American Progress
Requirement: Build an enterprise social media program
Members of the Turner team built a world-class social media program at one of the leading progressive Democratic think tanks, which includes top-level brand channels, and several project channels as well as training. Additionally, a system was developed for collecting performance metrics across the Center’s social media channels to fine-tune the program’s effectiveness.
CAP’s social media program grew into a juggernaut that reached an audience of more than one-half million across Twitter and Facebook. Almost 200 policy and communications staff received social media training on how to promote their personal brand and the work of CAP.