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13 Oct / Social Advocacy and Politics: Twitter to the Rescue – A Social Advocacy Success Story

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For many years I have been pushing my colleagues to more fully integrate social media into their advocacy campaigns. While many were using social media to raise awareness about their issues and mobilize activists to take action (with both direct social media appeals and peer-to-peer appeals to send emails to Congress), none were using social media itself to deliver the messages to lawmakers.

In 2010 I trained some of my colleagues to use social media to deliver messages to lawmakers, encouraging them to pass specific legislation. That resulted in the ENOUGH Project successfully passing two pieces of legislation that year by mobilizing its activists to post directly on key legislators Facebook pages.

In the years since, “social advocacy” has become more common, though still not pervasive. But when it is used, it yields great results.

Read a personal story from long-time advocacy organizer Shelley Moskowitz about how she and her team used Twitter in the eleventh hour to catch the attention of a senator and save their campaign in Alan’s post at Social Media Today.

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Alan Rosenblatt, Ph.D. is Sr. VP of Digital Strategy at turner4D and a 20+ year veteran of digital politics.  He writes every other Tuesday for Social Media Today, where this post originally appeared.

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