All Posts By

Alan Rosenblatt

July 9, 2020

How to Show Activists Social Love

With Valentine’s Day approaching, I was recently asked to share some insights about showing social love to your activists for Check it out: Showing a little bit of social love to your activists is the secret sauce to keeping them engaged and likely to keep them doing more for your campaign. While sometimes that may mean a retweet or…
May 22, 2018

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…
March 29, 2017

Facebook Buzz Predicts Bernie’s Rise

In my latest column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook…
January 26, 2017

It’s Academic, But Is It Social: @DrDigiPol Talks About @turner4D’s University #SocialMedia Package

In the tradition of turner4D’s work building enterprise-level social media programs for news media outlets, think tanks and advocacy groups, we now have a fully developed service offering for universities, colleges and large academic units within them. Our services include introductory and advanced social media training for faculty and strategic training for the school’s marketing team, as well as a…
Digital Strategy
January 12, 2017

New Year’s Resolution: Take Your Organization’s Social Media Program to the Next Level

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media…