PARTNER

Brian Mooar

Brian Mooar is fresh from the journalistic trenches with a unique insider’s perspective of the modern newsroom and how to successfully drive a story to engage a national audience. He most recently managed Washington news coverage for 200+ NBC News affiliates, and he knows how the gatekeepers think because he was one of them. He has built a reputation as a dynamic writer and storyteller with a long history of media training that has taken him to South America and the Middle East. He also has extensive experience in crisis communications from the media side of the fence. On many occasions, he was the reporter who singlehandedly created the crisis.

Brian kicked off his career with nearly a decade as a reporter with The Washington Post, working with legendary investigative reporter Bob Woodward and editor Benjamin Bradlee. He successfully transitioned into television news at Washington’s top-rated local news station, WRC-TV, earning early recognition for his coverage of major national news stories including the crash of the Space Shuttle Columbia, the disappearance of Chandra Levy and the 9/11 attack on the Pentagon.

From 2003 until 2017, he was worked as a Washington-based national correspondent for NBC’s affiliate service division, NBC News Channel, doing double duty for 10 of those years as a backup correspondent for MSNBC.

In 2017, he was elevated to Assignment Manager overseeing all editorial coverage from News Channel’s flagship bureau in Washington during a momentous period that included the COVID-19 pandemic, two impeachments, an election and the January 6th attack on the Capitol. Brian headed up a 14-person team of correspondents, producers and video editors responsible for creating recorded news pieces that registered more than 3,500 weekly unique on-air TV uses coast to coast. He acted as coach and collaborator in helping his teams narrow their focus and identify the best strategy for telling the story of the day every day under tight deadline pressure.

On camera or on paper, he has the ability to deliver a tight, clean message, or help coach clients to polish their own messaging and delivery. After spending his professional career unraveling spin, he can help you craft a proactive communications strategy.