Uncategorized
July 9, 2020

How to Show Activists Social Love

With Valentine’s Day approaching, I was recently asked to share some insights about showing social love to your activists for Attentive.ly. Check it out: Showing a little bit of social love to your activists is the secret sauce to keeping them engaged and likely to keep them doing more for your campaign. While sometimes that may mean a retweet or…
April 29, 2020

Changes in Online Advertising: Take-Aways from the Turner4D Seize the Conversation Forum

The Turner4D Seize the Conversation Forum Series kicked off to a great start with an all-star team of social media experts including our very own Dr. Alan Rosenblatt, Craig Johnson of Unfiltered Media, Peter Ludgin of a4Media and Chuck Westover of Next Level Media. Our experts reviewed the opportunities and changes with Facebook and Google advertising and discussed tools like…
Digital Strategy
March 4, 2020

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…
Branding
July 9, 2018

Branding: Keep it Simple and Genuine

Branding can be a painful process. Everyone has an opinion. I know of one organization that had such a difficult experience refreshing their brand and logo that it cost them a couple of board members. So, it pays to have a professional, either inside or outside your organization, manage the process and help it move as smoothly as possible. Christy…
May 22, 2018

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…