April 29, 2020

Changes in Online Advertising: Take-Aways from the Turner4D Seize the Conversation Forum

The Turner4D Seize the Conversation Forum Series kicked off to a great start with an all-star team of social media experts including our very own Dr. Alan Rosenblatt, Craig Johnson of Unfiltered Media, Peter Ludgin of a4Media and Chuck Westover of Next Level Media. Our experts reviewed the opportunities and changes with Facebook and Google advertising and discussed tools like…
Digital Strategy
March 4, 2020

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…
Branding
July 9, 2018

Branding: Keep it Simple and Genuine

Branding can be a painful process. Everyone has an opinion. I know of one organization that had such a difficult experience refreshing their brand and logo that it cost them a couple of board members. So, it pays to have a professional, either inside or outside your organization, manage the process and help it move as smoothly as possible. Christy…
May 22, 2018

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…
March 29, 2017

Facebook Buzz Predicts Bernie’s Rise

In my latest SocialMediaToday.com column I show how Bernie Sander’s Facebook buzz is a predictor for his primary and caucus successes. On March 8, while still trailing Hillary Clinton on buzz, he was rising and she was falling. Subsequent delegate tallies in primaries and caucuses showed a narrowing of Clinton’s lead. Then, from March 22-28, Sanders outperformed Clinton on Facebook…
Turner4D
March 24, 2017

Wake Up! The Fight for #LGBTQ Rights Has Just Begun.

Did you hear that? That was the sound of a bomb being dropped on the LGBT citizens of North Carolina. This week, the legislature called a special session – the first in North Carolina in 35 years – for the sole reason of overturning a non-discrimination law against LGBT people in Charlotte. That was it. No other reason. They spent…
Turner4D
March 15, 2017

Company News!

We are proud to congratulate the talented and amazing Senior Vice President Violet Tsagka as she moves to a new position at Creative Associates International. Violet will be joining the international aid behemoth’s creative team as a Technical Manager II. Among other things Violet will be working on the firm’s digital media projects. In other exciting Turner news, Abigail Shirley,…