Digital Strategy
March 13, 2017

DrDigiPol Digs into Breitbart, Trump & the Rise of Hate-Driven Populism in the US & Europe

The Dr. DigiPol Show has been digging into how Breitbart and Steve Bannon have been deeply involved in shaping politics in Britain, the US and now across Europe. First, Alan and Suzanne explored how Breitbart.com provides a good signal to see where the Trump Administration is going:Then Alan interviews Criminal Justice Professor Paul Leighton about the rise of hate crimes and the Director…
Food for thoughtTurner4D
February 12, 2017

Let’s Make the World a Better Place Together

By Suzanne Turner, President, turner4D, and Alan Rosenblatt, Ph.D., Partner, turner4D   With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of…
Turner4D
January 29, 2017

PT Barnum Runs For President: the Queen of Snark Talks Back

Trump’s masterful move to shun the Fox’s broadcast of Thursday’s Republican debate grabbed headlines and sound bites.What are we political communicators to make of this? Trump is a tyrant and a showman, using his exceptional publicity skills to dominate the spotlight. This delights bad boys and girls everywhere. But was that his real goal? Or was he stupid like a…
Turner4D
January 26, 2017

It’s Academic, But Is It Social: @DrDigiPol Talks About @turner4D’s University #SocialMedia Package

In the tradition of turner4D’s work building enterprise-level social media programs for news media outlets, think tanks and advocacy groups, we now have a fully developed service offering for universities, colleges and large academic units within them. Our services include introductory and advanced social media training for faculty and strategic training for the school’s marketing team, as well as a…
Digital Strategy
January 12, 2017

New Year’s Resolution: Take Your Organization’s Social Media Program to the Next Level

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media…
January 11, 2017

Social Advocacy and Politics: Social Media and Violent Extremism

Twitter’s clarification of its rules regarding the posting of threats and promotion of violence raises (again) two key questions regarding how we evaluate and respond to social media posts about the use of violence to pursue extremist goals. How do we differentiate between people talking about violent extremism and people promoting it? Is it better to ban promoters of violent…
Digital Strategy
January 9, 2017

Self-Publishing is a Must for PR Campaigns

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers.…
Turner4D
December 17, 2016

Apple Kills Topsy; Turvy Ensues

Two years after purchasing the best Twitter search engine, Apple kills Topsy.com. Topsy.com searched tweets and real time and the entire Twitter archive. It provided simple, but valuable stats for how frequently any keyword or hashtag was used, allowing us to determine if the search term was a flash in the pan or an ongoing conversation community. Topsy also gave us…
December 10, 2016

Social Advocacy and Politics: 6 Reasons to Take Your Organization’s Social Media Program to the Next Level

You might think that we are so deep into the social media age that every advocacy organization, policy think tank, news media outlet, political campaign, university, association, charity and foundation already fully embraces social media and optimizes their use of it across their organization. This is not true. While some organizations have developed a full-scale, enterprise level social media program…