Digital Strategy
January 9, 2017

Self-Publishing is a Must for PR Campaigns

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers.…
December 17, 2016

Apple Kills Topsy; Turvy Ensues

Two years after purchasing the best Twitter search engine, Apple kills searched tweets and real time and the entire Twitter archive. It provided simple, but valuable stats for how frequently any keyword or hashtag was used, allowing us to determine if the search term was a flash in the pan or an ongoing conversation community. Topsy also gave us…
December 10, 2016

Social Advocacy and Politics: 6 Reasons to Take Your Organization’s Social Media Program to the Next Level

You might think that we are so deep into the social media age that every advocacy organization, policy think tank, news media outlet, political campaign, university, association, charity and foundation already fully embraces social media and optimizes their use of it across their organization. This is not true. While some organizations have developed a full-scale, enterprise level social media program…
December 8, 2016

Looking Back on the Year: turner4D in 2015

Season’s Greetings to you, our friends and colleagues! We’re grateful we’ve had the chance to work and interact with you this past year.  The photos above are a collage of some of our office highlights of 2015, featuring our staff, partners such as Peter Metzinger and Celinda Lake, and clients including Population Services International (PSI), CapPlus/Khushhali Bank Limited, The Wilderness Society, and…
October 25, 2016

My Evolving Career

Throughout my career I have worn many hats, often at the same time. At the core of this is my passion for my work and my commitment to ensure that whatever I do professionally helps make the world a better place. Which is why I am excited to add my new hat as Director of Digital Research for Lake Research…
Food for thoughtTurner4D
July 13, 2016

Getting Good Things Done in a Dysfunctional Congress

There’s plenty of evidence that Congress isn’t doing its job.  Instead of conducting responsible oversight of government spending, it has wasted nearly $7 million on a Benghazi investigation discredited as little more than a partisan sham.  The House has voted more than 40 times to repeal Obamacare, unsuccessfully, but refuses to schedule a vote on gun control.  The last three…
June 12, 2016

It Could Have Been Us

“It could have been us.” I kept hearing that today from friends at the Capital Pride Festival and on Facebook. “It could have been us.” We know that when we identify as LGBT, we become targets. Whether it’s bullies in schools, politicians who use us to score political points, or those who will go to violent extremes, we know that…