It takes more than good press lists to get media coverage in today’s noisy information environment. To be heard, you need a message that stands out from the crowd and you need a creative mix of offline and social media outreach to deliver your message to the press. Our media strategy has been honed over many years and will get you the coverage you need to succeed.
Social media is your primary point of audience contact, delivering your message, driving people to your website and prompting searches to find related content from many competing sources. A strong cross-web strategy has supplanted website strategy as the essential framework for leveraging the internet to raise public awareness, build strategic communities and mobilize support for advocacy and fundraising. And social media sits at the center of it all. Our social media strategists give you the best chance to succeed in this ever-evolving world.
With the explosion of the number communication channels, the challenge is to “feed the beast.” It is no longer enough to simply write and publish a report. You have to create multiple packages suitable for distribution over multiple and distinctive channels. Where a fully developed report may appeal to some of your website readers, many people are looking for “snackable” content. We create strategies for sustainable content distribution, including infographics, charticles, videos, photo memes and other “snackable” content to maximize the impact of your message.
Great opportunities arise in the face of policy crises. Whether your goal is to mobilize action to effect policy or to recognize opportunities to raise money, you need to be able to use your communications and online assets to launch and sustain effective campaigns. We help you build campaigns that target the right audiences and move them to action.
We are committed to building a “car you can drive” long after we are gone. The difference between good programs and campaigns and bad ones rests on the skills of the people who implement them. Good communicators may be born with talent, but it takes training to become truly effective. Communicating via different media requires different skills. What works on Twitter does not necessarily work on Facebook. What works in a speech won’t work as well in an interview. No matter how good a communicator you are, our trainings will make you better.
The Internet Advocacy Center was launched in partnership with turner4D in 2005 to provide leading edge digital and social media consulting to advocacy groups, media outlets and other organizations seeking to leverage online channels to change policy and public awareness. As part of the Center’s offerings, we launched the Internet Advocacy (@IARoundtable,) which has become one of the most respected event series for discussing digital- and social-politics, advocacy and media. Speakers at the Internet Advocacy Roundtable comprise a who’s who of digerati and industry leaders.
Turner was founded in 2000 by refugees from large agencies and progressive organizations frustrated by the focus on the bottom line at the sacrifice of true societal change. We are intentionally a boutique firm – our size allows us to hand pick our clients based on our passion for their work.
From our inception we have evolved with the changing media landscape. Today the multiplicity of tools requires iron-clad strategic discipline. The question is not traditional media or which social media platform, but who needs to be moved and what will move them to your desired outcome most efficiently. This core planning is crucial to successful campaigns – as opposed to time and money wasted.
Our clients are scientists, non-profits, advocacy groups and companies. Together, we pass legislation, win litigation, navigate regulatory processes, build advocacy communities, inform and educate the public, move people to action, and change the world.
Join us to “carpe colloquium!” – seize the conversation! Using Turner’s 4D strategies it will be easier than you think.
Social media campaign, free press, journalism, award ceremony.
Earned media campaign, social media campaign, web literacy, net neutrality, gender imbalance in the digital space, education and international development