It takes more than good press lists to get media coverage in today’s noisy information environment. To be heard, you need a message that stands out from the crowd and a creative mix of offline and social media outreach to deliver your message. Our media strategy has been honed over many years and will get you the coverage you need to succeed.
Social media is your primary point of audience contact, delivering your message, driving people to your website and prompting searches to find related content from many competing sources. A strong cross-web strategy has supplanted website strategy as the essential framework for leveraging the internet to raise public awareness, build strategic communities and mobilize support for advocacy and fundraising. And social media sits at the center of it all. Our social media strategists give you the best chance to succeed in this ever-evolving world.
With the explosion of communication channels, the challenge is to “feed the beast” and deliver clear, concise messages that stand out. It is no longer enough to simply write and publish a report. You have to create multiple packages suitable for distribution over multiple and distinct channels. Where a fully developed report may appeal to some of your website readers, many people are looking for “snackable” content. We create strategies for sustainable content distribution, including infographics, charticles, videos, photo memes and other “snackable” content to maximize the impact of your message.
Great opportunities arise in the face of policy crises. Whether your goal is to mobilize action to effect policy or to recognize opportunities to raise money, you need to be able to use your communications and online assets to launch and sustain effective campaigns. We help you build campaigns that target the right audiences and move them to action.
We are committed to building a “car you can drive” long after we are gone. The difference between good programs and campaigns and bad ones rests on the skills of the people who implement them. Good communicators may be born with talent, but it takes training to become truly effective. Communicating via different media requires different skills. What works on Twitter does not necessarily work on Facebook. What works in a speech won’t work as well in an interview. No matter how good a communicator you are, our trainings will make you better.
Turner was founded in 2000 by refugees from large agencies and progressive organizations frustrated by the focus on the bottom line at the sacrifice of true societal change. We are intentionally a boutique firm – our size allows us to handpick our clients based on our passion for their work.
From our inception we have evolved with the changing media landscape. Today the multiplicity of tools requires iron-clad strategic discipline. The question is not traditional media or which social media platform, but who needs to be moved and what will move them to your desired outcome most efficiently. This core planning is crucial to successful campaigns – as opposed to time and money wasted.
Our clients are scientists, non-profits, advocacy groups and companies. Together, we pass legislation, win litigation, navigate regulatory processes, build advocacy communities, inform and educate the public, move people to action, and change the world.
Join us to “carpe colloquium!” – seize the conversation! Using Turner’s 4D strategies it will be easier than you think.
Her communications campaigns have helped pass more than 40 pieces of legislation.
Suzanne has worked for Fortune 500 companies, devising branding and marketing campaigns that have moved millions of dollars worth of products.
As senior vice president at Fenton Communications for seven years, Suzanne helped grow the firm from four people to more than 100 in three cities.
She was Mid-Atlantic regional manager of the high-tech PR firm The Launch Company, where she built the client base and managed a half-million dollars in client billings monthly.
Suzanne is co-founder of the Internet Advocacy Center and a founding member of Progressive Communicators of DC.
She has also worked as a newspaper and television reporter.
She studied at Johns Hopkins School for Advanced International Studies and the Université de Paris IV – La Sorbonne, and holds a BA from the University of North Carolina – Chapel Hill.
Patricia Brooks has placed stories in every major national newspaper, including front page features in the Washington Post and New York Times, and booked guests on countless local, national, and international radio and television programs. She spends most of her time consuming news and thinking about story ideas, and she has a constant urge to pitch people whom she meets that have good stories for the media regardless if they are clients or not.
Prior to starting MatchMap Media, she worked for a small public relations firm (Kelley Campaigns and RenewComm), a large public relations firm (Hill & Knowlton), a non-profit (Center for a New American Dream), a local newspaper (Sun Newspaper), and interned inside National Public Radio and other local television stations. She has also done promotions for local CBS radio stations in the area. After spending time inside a variety of different organizations, she understands the inner workings and can relate to the challenges and opportunities that each present. In total, she has a decade of experience specializing in strategic media relations, and loves it every day.
Her website can be found at www.matchmapmedia.com.
Sascha is a well-known political news commentator. She appears regularly on Fox News Channel and Fox Business Network and is a long-time contributor to MSNBC and Sinclair Broadcast Group. Internationally, she can be seen on Sky News, ITN Channel 4, the BBC, Australian Broadcasting Corporation, and Canada’s CBC News and Global News.
Sascha has served as an adviser and staff to several presidential and congressional campaigns, the Democratic National Convention Committee, and former U.S. Senator Sam Nunn (D-GA).
She graduated from Washington and Lee University and earned a diploma for Mastery of the Spanish Language from the University of Salamanca, Spain.
Dr. Rosenblatt was the Associate Director for Online Advocacy at the Center for American Progress/CAP Action Fund from 2007-2013, where he designed, created, and managed the Center’s enterprise social media program and ran many online advocacy campaigns. Between 2000 and 2007, Alan provided digital strategy services via political and communications firms at the forefront of the digital politics industry, including e-advocates and his own firm, the Internet Advocacy Center (co-founded with Suzanne Turner in 2005.) Alan is a prolific writer, blogging at and writing for The Nation, npENGAGE, Turner4D’s Carpe Colloquium, Huffington Post, Social Media Today, techPresident, Big Think, Roll Call, and Campaigns & Elections. He is a frequent keynote speaker, panelist, and trainer. He has trained nearly 20,000 politicians, organizers, and activists around the world in the arts of digital strategy, including members of Congress, Arab Spring organizers, and two future kings. Alan has a Ph.D. from American University, an M.A. from Boston College in Political Science and a B.A. in Political Science and Philosophy from Tufts University. He can be found across social media @DrDigiPol.
When she’s not crunching numbers she enjoys travel, spending time with daughter, and cooking.
Jennifer brings high-level leadership, insight, and clarity to what can sometimes be messy conversations among partners. She hears every part of a wide-ranging discussion and synthesizes it so everyone can understand.
Jennifer is sensitive to difficult issues within a group and her inclusive style results in real buy-in from diverse stakeholders.
For more than two decades, Jennifer has worked on conservation, sustainability, community advocacy, and urban environmental health issues.
She is currently the national co-chair for the Sustainable Urban Forests Coalition (SUFC) and served in volunteer leadership positions on several local and regional conservation and youth advocacy boards in the Washington, D.C. metro area.
Her management and consulting skills include:
• convening and partnership development,
• strategic planning,
• coalition and NGO capacity building, and
• communication expertise in both the private and public sectors.
Jennifer has degrees from James Madison University (B.A.) and the University of Illinois (M.A.).
But she’s learned a lot more from building her own business, being a community volunteer, and stumbling through parenthood with three children.
She has been a leading expert in communications for the conservation community for more than 20 years, through leadership positions at the Endangered Species Coalition, the U.S Fish and Wildlife Service and Defenders of Wildlife. She has managed events featuring the president of the United States, members of the Cabinet and numerous members of Congress, as well as national campaigns, including the National Wildlife Refuge System Centennial celebration.
She has extensive experience in message development and has created multi-level communications campaigns combining earned media, radio, video, online and social media ads with powerful messages that move the needle: influencing members of Congress and other decision-makers to vote the right way. She has produced award winning documentaries, educational videos and public service announcements; and has conducted media trainings and managed story banking efforts. She is on the steering committee for the Progressive Communicators of D.C.
On Capitol Hill, he served as senior media advisor and press secretary, working for Senators George Mitchell (D-ME), Tom Daschle (D-SD), Barbara Mikulski (D-MD) and Ernest Hollings (D-SC). He also directed public affairs campaigns for Burson-Marsteller and The Pew Charitable Trusts, as well as corporate communications programs for four Fortune 500 firms – CIGNA, ConAgra Foods, State Farm and US WEST.
Most recently, he's provided strategic communications counsel to the Special Initiative on Offshore Wind (at the University of Delaware), generating thought leader columns, press releases and media pitches to highlight the road map to success for the booming U.S. offshore wind industry.
Garth has two PRSA Silver Anvils (2003, 2008), a PRSA Award for Excellence (2006), and two CIPRA awards (1999, 2000).
He studied at Columbia University's School of International & Public Affairs and the School of Journalism. Garth has a BA from Stanford University in political science and human biology.