Cindy Hoffman, Partner
Cindy Hoffman is an award-winning communications and public affairs leader with more than 20 years of experience in advocacy communications and a proven track record of designing and leading winning campaigns for high profile issues involving women’s rights, wildlife conservation and the environment. She has worked in the federal government, the non-profit world and with progressive PR firms. At the Maryland affiliate of the National Abortion and Reproductive Rights Action League (NARAL), she directed lobbying, fundraising and communications efforts that resulted in the passage of pro-choice legislation to codify Roe v. Wade. She then led efforts to secure the law through a state-wide referendum campaign.
She has been a leading expert in communications for the conservation community for more than 20 years, through leadership positions at the Endangered Species Coalition, the U.S Fish and Wildlife Service and Defenders of Wildlife. She has managed events featuring the president of the United States, members of the Cabinet and numerous members of Congress, as well as national campaigns, including the National Wildlife Refuge System Centennial celebration.
She has extensive experience in message development and has created multi-level communications campaigns combining earned media, radio, video, online and social media ads with powerful messages that move the needle: influencing members of Congress and other decision-makers to vote the right way. She has produced award winning documentaries, educational videos and public service announcements; and has conducted media trainings and managed story banking efforts. She is on the steering committee for the Progressive Communicators of D.C.