turner4D | Carpe Colloquium

 

Darcy Gentleman of DJG Communications started out in science, but soon realized it was the story telling of science that most interested him. His goal is to help scientists and others communicate better. As someone who has worked with scientists, policy wonks and lawyers for most of my life, I feel like I have found a kindred spirit in this Gentleman. As all good communicators know, the audience comes first. Darcy says the best presentations are the beginnings of a conversation. Ultimately, it’s the conversations that occur among the audience when the speaker leaves that are the most important. “The goal of any talk should be to start conversations in rooms the speaker has not entered.”  If a speaker’s thoughts and ideas don’t continue after s/he leaves the room, then the presentation failed. The speaker should be motivating people to do something, believe in something or buy something. In order to achieve this goal, you need to really know your audience.  If you are a scientist or an expert in your field, your presentation style and content choices should be dictated by your audience. Is your audience made up of other experts? If so, then jargon is probably appropriate. Darcy…

Posted by Cindy Hoffman in Uncategorized Read More

If you are like most people, you check your smartphone within the first 15 minutes of waking up. Heck, you probably check it before you even get out of bed, right? With 95% of Americans owning a mobile device, we need to meet people where they are: their phones!  PCDC member Sandi Fox of Smart as a Fox says, “Mobile is truly the best way to reach and engage with your supporters and motivate them to take action.” While there is still a gap between those who have a basic mobile phone and those who have a smartphone, both can receive text messages. Sandi says mobile is also the best way to reach communities of color and those in rural communities with limited broadband. Communities of color text about 2% more than whites. “Did you know that we spend more time now texting than talking on the phone?” asked Sandi. On average, we spend 26 minutes a day texting and nine minutes on the phone. And studies have shown that 90% of those that get a text message will read it within 90 seconds of receiving it. Imagine, contacting your target audience in 90 seconds! Well stop imagining and do…

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Cross-posted by turner4D Partner, Cindy Hoffman. Originally posted by PCDC on Medium.com.   Branding can be a painful process. Everyone has an opinion. I know of one organization that had such a difficult experience refreshing their brand and logo that it cost them a couple of board members. So, it pays to have a professional, either inside or outside your organization, manage the process and help it move as smoothly as possible. Christy Batta is just such a professional. Christy says, “Branding is all about building the visual language you need to get your message across.” Branding has a lot in common with developing top-line messages for an issue. We have all had the experience of working with an expert who feels the need to provide all the details on an issue to his or her audience. That can happen with branding too. Christy says many organizations struggle with a logo, because they want to include everything they do in that logo. “Instead, your logo should be inviting and spark curiosity. It should look interesting, but it does not need to say everything about your organization,” says Christy. She encourages simple graphics that tell one little part of what you are doing and…

Posted by Cindy Hoffman in Strategy and Tactics Read More

This attic item was originally posted at techPresident on October 11, 2011.  By Alan Rosenblatt (a.k.a. @DrDigiPol) Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on techPresident. This piece comes from Alan Rosenblatt, associate director for online advocacy at the Center for American Progress. It would be a serious mistake to think that just because Mitt Romney has 1,129,189 million Facebook fans and Rick Perry only has 167,060 fans that Romney is more successful on Facebook than Perry. Meanwhile, the surging Herman Cain has 255,315 fans. There are two key considerations that we must make to make a proper comparison between these two candidates’ Facebook presence. First, the stark difference in the number of fans each has is directly the result of time. Romney has been building his Facebook presence since he launched his last presidential bid in 2008. That means he has been building a national audience for four years, fueled by enormous press…

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Here is a piece I wrote in October of 2014 for the now defunct Connectivity blog at CQ-Roll Call. It called for campaigns and organizations to make social media a top priority, with appropriate staffing and resources. This is still a message that too many have yet to embrace. With the rise of fake news on social media, it is even more important than ever for reputable organizations and campaigns to posts reliable and credible content there. ________ Among Americans online, more people get their political news from Facebook than from CNN or Fox News. A recent study from the Pew Research Journalism Project finds that Facebook is second only to local TV news as a source for political news among the 89% of Americans with internet access. That is 48% of online Americans and 39% of Americans in total. And that is just Facebook. Throw Twitter, LinkedIn and Google+ into the mix and you see very quickly that social media is the most powerful way to reach people across the nation with news about politics. This raises the question: Are you putting enough emphasis on social media at your organization? People who work at advocacy organizations, trade associations and…

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