On October 30th, 2014 turner4D hosted a Giving Tuesday webinar with Chris Burley of Women Thrive Worldwide and Amy Enchelmeyer of the United Nations Foundation. The webinar’s focus was the following: “In today’s digital world, #GivingTuesday gives the opportunity to nonprofits to celebrate generosity and deliver their message to different audiences across the world through multiple channels. But how can a nonprofit that works on issues that are often difficult for a general audience effectively communicate its message through social media? How can we be talking about generosity and at the same time, for example, about domestic violence? How can nonprofits craft their message in a way that will thank all their supporters but at the same continue reminding everybody that as we celebrate the holidays, we cannot forget those among us who suffer. A good communications strategy relies on more than good tools. It relies on using the right tools to deliver your message in a way that is effective and appropriate for the season.”
turner4D | Carpe Colloquium
USA Today has recently partnered with Twitter to release the Twitter Political Issues Index. Displaying the demographics of who is tweeting about various political topics, this interactive tool breaks down who is talking about each issue by age, gender, and State. Alan Rosenblatt, turner4D’s Senior Vice President for Digital Strategy, advised USA Today during the development of the tool. The Index has great potential for basic targeting of groups via Twitter. The full article, including Alan’s insight, can be found here: http://www.usatoday.com/story/news/politics/elections/2014/10/28/usa-today-twitter-political-issues-index/17980719/ USA Today Politics Editor, Paul Singer, thanked Alan (@DrDigiPol) for his contribution to their launch of Twitter Political Issues Index.
The top Muslim cleric in Saudi Arabia, the Grand Mufti Sheikh Abdul Aziz al-Sheikh, spoke at length about Twitter on his TV show last week. He had much to say, including that Twitter is the “source of all evil and devastation.” And that is where much of the news media has focused its attention. But while the press focuses on the negative, I prefer to look deeper into what he said, where I see a very realistic reflection on the full scope of the Twitterverse. The Grand Mufti framed his critique by saying, “If it were used correctly, it could be of real benefit, but unfortunately it’s exploited for trivial matters.” (Click to read the rest of this article)
I’ve been thinking a lot lately about the marshmallow test and how it relates to social media strategy. In particular, how does the balance between instant gratification and delayed satisfaction play out when trying to grow your Twitter audience? On the instant gratification side, there is the option to buy your Twitter followers. How often has someone followed you with a bio like this: “For $39.99, you can buy 50,000 followers.” I am always struck by how few followers people selling followers usually have. Do they know something we should know? Do they know that the followers they are selling are newts? (Click to read the rest of this article)
Recently the website reddit.com received much attention due to President Obama hosting an Ask Me Anything. Given this heightened attention, we would like to offer some tips in case you would like to host your own Ask Me Anything (AMA). An AMA is a Q & A event forum on reddit.com and can be found under the IAmA subreddit. Subreddits are smaller communities on reddit that focus on a specific topic. News, World News, Knitting, Feminism, Pictures, Funny, and DataIsBeautiful are some examples. A person or organization can host an AMA and announce it to the reddit community by posting “I AM [insert name or position here], Ask Me Anything” in the IAmA subreddit and then field questions from a curious audience of redditors. An AMA provides a direct and open forum among a host and their fans, as well as new and unfamiliar audiences. Essentially, it is an instant conversation with anyone who cares to learn more about you. This process also provides content to reuse within your organization and to share with future audiences. Below are the basic elements of what you need to know to conduct a reddit AMA: Engage in Conversation An AMA connects you directly with…