turner4D | Carpe Colloquium

 

In a recent column for The Washington Post, Jackson Diehl excoriates the Obama foreign policy for its “sloppy thinking” that there is no military solution to the key international challenges facing our country. “Political and military solutions are not mutually exclusive but intertwined; political solutions are often dictated by military conditions,” Diehl argues. He goes on to suggest that what’s harming our national security is the failure to take aggressive enough military action in Syria and Ukraine. But who’s doing the sloppy thinking here? Where is the evidence that more than a decade of war in Iraq and Afghanistan has brought us any closer to political solutions that can be sustained beyond the departure of U.S. forces? After spending over $1 trillion and deploying over 100,000 troops, are we any safer now? Click to read the rest of the article  -Diana Ohlbaum, Principal at turner4D, is a contributor for The Hill. You can find her other publications for The Hill in our blog  

Posted by adminaj in Foreign Policy, Uncategorized Read More

On October 30th, 2014 turner4D hosted a Giving Tuesday webinar with Chris Burley of Women Thrive Worldwide and Amy Enchelmeyer of the United Nations Foundation. The webinar’s focus was the following: “In today’s digital world, #GivingTuesday gives the opportunity to nonprofits to celebrate generosity and deliver their message to different audiences across the world through multiple channels. But how can a nonprofit that works on issues that are often difficult for a general audience effectively communicate its message through social media? How can we be talking about generosity and at the same time, for example, about domestic violence? How can nonprofits craft their message in a way that will thank all their supporters but at the same continue reminding everybody that as we celebrate the holidays, we cannot forget those among us who suffer. A good communications strategy relies on more than good tools. It relies on using the right tools to deliver your message in a way that is effective and appropriate for the season.”    

Posted by adminaj in Giving Tuesday Read More

USA Today has recently partnered with Twitter to release the Twitter Political Issues Index. Displaying the demographics of who is tweeting about various political topics, this interactive tool breaks down who is talking about each issue by age, gender, and State. Alan Rosenblatt, turner4D’s Senior Vice President for Digital Strategy, advised USA Today during the development of the tool. The Index has great potential for basic targeting of groups via Twitter.  The full article, including Alan’s insight, can be found here: http://www.usatoday.com/story/news/politics/elections/2014/10/28/usa-today-twitter-political-issues-index/17980719/   USA Today Politics Editor, Paul Singer, thanked Alan (@DrDigiPol) for his contribution to their launch of Twitter Political Issues Index.    

Posted by adminaj in Social Media Read More

The top Muslim cleric in Saudi Arabia, the Grand Mufti Sheikh Abdul Aziz al-Sheikh, spoke at length about Twitter on his TV show last week. He had much to say, including that Twitter is the “source of all evil and devastation.” And that is where much of the news media has focused its attention. But while the press focuses on the negative, I prefer to look deeper into what he said, where I see a very realistic reflection on the full scope of the Twitterverse. The Grand Mufti framed his critique by saying, “If it were used correctly, it could be of real benefit, but unfortunately it’s exploited for trivial matters.” (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics Read More

I’ve been thinking a lot lately about the marshmallow test and how it relates to social media strategy. In particular, how does the balance between instant gratification and delayed satisfaction play out when trying to grow your Twitter audience? On the instant gratification side, there is the option to buy your Twitter followers. How often has someone followed you with a bio like this: “For $39.99, you can buy 50,000 followers.”  I am always struck by how few followers people selling followers usually have. Do they know something we should know? Do they know that the followers they are selling are newts?  (Click to read the rest of this article)  

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More