turner4D | Carpe Colloquium

 

Since the success of Barack Obama’s 2008 Social Media campaign, politicians in Switzerland know that the use of Twitter can be an important pillar in a digital campaign strategy. Nevertheless, Twitter still isn’t that popular in Switzerland, and it is still known as an elite network where mainly people from political, journalism/media and communications spaces are online. Some politicians, however, are beginning to realize the strategic potential of using Twitter. Because of the structure of the Twitter network in Switzerland, Twitter can be a good tool to manage relationships and influence journalists and social influencers. Despite its worldwide use, there are barely any research papers about the use of Twitter in Switzerland.  So for our bachelor thesis at the Institute of Mass Communication and Media Research at the University of Zurich, my colleague Nina Rupp and I researched opinion leadership on Twitter within the Swiss parliament members. We investigated if there were different dimensions of online opinion-leadership on Twitter. For our methodology, we tracked data from 107 of the 246 parliament members who had a Twitter account by February 2015. After tracking data with the program R during two three-week periods, we performed a first cluster analysis to discover which…

One of the biggest criticisms of the current presidential election campaigns is that the candidates’ ability to entertain trumps their command and discussion of the issues. As this story goes, image appears to matter more than the ability to lead the “free world.” That is what is being said, but is it really true? Have presidential elections degenerated into White House Idol? Are we in danger of nominating Sanjaya for President? The latest trigger for this critique, Donald Trump’s hosting of Saturday Night Live this past weekend, is not something new to presidential politics. Hillary Clinton has appeared more than once on the show since the launch of her 2016 campaign. During the 2012 campaign, President Obama appeared on Late Night with Jimmy Fallon to “Slow Jam” the news. During the 1992 campaign, Bill Clinton played his saxophone on the Arsenio Hall Show. Even Richard Nixon appeared on Rowan & Martin’s Laugh-In in 1968 to deliver the show’s signature punch-line, “Sock it to me.” These pop culture appearances by presidential candidates, challengers and incumbents alike, are nothing new. But while these appearances initially relied on the reach of the television shows where the candidates appeared and the subsequent reach of…

Posted by Alan Rosenblatt in Social Advocacy & Politics Read More

The refugee crisis in Europe continues. An estimated of 700,000 refugees and migrants have arrived in Europe this year from Syria, Eritrea, Afghanistan, Iraq, North Africa and beyond. Most of them have spent thousands of dollars to take their families on this dangerous and unsafe journey. Despite the tragedy of the situation, a new development that has made it easier for refugees to move is surprising many veteran aid workers. Many of these refugees have been using technology, especially platforms such as Facebook, Twitter, WhatsApp, Viber and Google Maps to find their way to a “new home.” When they arrive, they know exactly where they are, where to go, and who to contact. They have already found the phone numbers of host country coast guards and even call them to come take them in safely. Through social media, refugees stay in touch with their families who live in Europe and other places. They are able to provide information to others on the best routes to take and to avoid the dangerous ones. Social media helps them also avoid the police, find “safe” people smugglers, as well as accommodations for their families. It is also the best way for these refugees…

Posted by Violet Tsagka in Seize the Conversation, Social Media Read More

No wonder Americans are skeptical about foreign aid. They think we spend 25 times more than we actually do, they don’t know what it has accomplished, and they are fed a steady diet of reports about waste, fraud and corruption. This puts members of Congress in an awkward position. Most of them know that diplomacy and development help create jobs here at home by opening new markets abroad. They understand that we can’t keep Americans safe without helping other countries to counter terrorism, prevent nuclear proliferation and resolve conflicts peacefully. And they recognize that without U.S. assistance, poor countries will be less able to combat hunger and malnutrition, control the spread of pandemic diseases, and preserve natural resources. The problem is, members haven’t been given much in the way of data and evidence to prove it. Click here to read the rest of the article, originally posted on The Hill. _ Diana Ohlbaum is an independent consultant, co-chair of the Accountability Working Group of theModernizing Foreign Assistance Network and a principal of Turner4D, a strategic communications firm.  She is also a contributor at The Hill, where this article originally appeared. Photo from Pixabay.com.

Posted by Violet Tsagka in Seize the Conversation Read More

I’m a big fan of horror movies. The scarier the better as far as I’m concerned. One of the lessons of just about every horror movie is that you don’t turn your back on Jason/Freddy/Michael Myers just because you’ve knocked him down. He WILL get back up and he WILL come after you again. That’s a lesson the LGBT community needs to learn. The June Supreme Court decision that made marriage equality the law of the land was the biggest LGBT civil rights victory to date. And it certainly did knock the opponents of LGBT equality down. But they’re already back up. And they’re coming after the LGBT community again. Just this week in Houston, opponents of that city’s non-discrimination ordinance waged a dishonest and hateful repeal campaign focused on accommodations for the transgender community with the message of “no men in women’s restrooms.” The repeal was successful, passing by a nearly two-to-one margin. In the wake of the Supreme Court decision, Indiana passed a so-called “Religious Freedom Restoration Act (RFRA)” that would allow denial of services to LGBT people on religious beliefs. After an enormous backlash, the law was significantly amended. But that hasn’t stopped other states from taking…

Posted by adminaj in Seize the Conversation Read More