Company News

 

Throughout my career I have worn many hats, often at the same time. At the core of this is my passion for my work and my commitment to ensure that whatever I do professionally helps make the world a better place. Which is why I am excited to add my new hat as Director of Digital Research for Lake Research Partners to my haberdashery comprising strategic consulting as SVP of Digital Strategy for turner4D; teaching graduate school at George Washington, American and Johns Hopkins Universities; my SocialMediaToday.com column; and hosting The Dr. DigiPol Show on Shindig.com (on Facebook, too). As the Director of Digital Research for Lake Research Partners, I am once again in a position to pioneer new ways for digital and social media to change politics. Digital and social media turn the historical fiction of the “national conversation” into a reality. The opinions people express on social media provide not only a window into their minds, but also into a better understanding of which opinions they are willing to share in front of their family, friends and peers. This is a rich vein of data that is inadequately considered in political and policy research and strategy. My new…

Posted by Alan Rosenblatt in Company News, featured, Social Media Read More

The 2016 General Election is closing in and people are wondering what will happen. High on the list of questions circulating in the news this past week are 1) who will the VP nominees be? and 2) what role will Big Data play in the campaign? Our SVP of Digital Strategy Alan Rosenblatt weighed on both of these questions. Regarding the VP nominees, USA Today‘s Paul Singer added a new installment to his GOP Power Rankings series with a special report on who his expert panel predicted for VP nominees. Among the 30 experts queried, our own Alan Rosenblatt suggested that Minnesota Sen. Al Franken would make an interesting choice for Hilary Clinton, because “he balances the ticket by adding an unforced sense of humor.” Senator Tim Kaine topped the list for Clinton and Senator Bob Corker was the top pick for Donald Trump. Across the globe, the international edition of the China Post quotes Dr. Rosenblatt with respect to Trump’s need to embrace big data in the general election, “In the primaries, he (Trump) was only looking for Republican voters, and in the general he needs all voters. Unless he starts to be more sophisticated in how he targets his message, he’s not going to…

With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys, social media content analysis and other deep-dive research efforts, we are…

POSITION DESCRIPTION TITLE: Spring 2016 Intern LOCATION: Washington, D.C. SUPERVISOR: Washington D.C. Vice President COMPENSATION: Yes SUMMARY: The Intern will be responsible for assisting the turner4D team in research, editing, and generally supporting the company’s efforts to fulfill their clients’ needs. In addition, this individual will also assist in managing online accounts, including the company’s website and social media pages, and fulfill administrative duties. RESPONSIBILITIES for turner4D -Compile press lists, monitor news and send alerts to assist in media campaign outreach efforts -Prepare weekly digest memoranda to inform clients of relevant news and internal progress -Assist monthly company newsletter -Work directly with Principals in client related matters -Under the guidance of the Vice President, serve as the project manager of pro-bono campaigns and small projects -Assist in the creation of official turner4D documents by providing editing and research assistance -Under the guidance of Turner’s Sr. VP of Digital and other Turner members assist managing social media accounts, support associated accounts, aid in client accounts as needed, and meet weekly with turner4D’s senior team to discuss growth strategy -Attend conferences, seminars, and panel discussions as directed -Prepare and create promotional materials, including posters, powerpoints, infographics, and videos -Assist turner4D’s Finance Director as requested -Assist…

Posted by Violet Tsagka in Company News Read More

Season’s Greetings to you, our friends and colleagues! We’re grateful we’ve had the chance to work and interact with you this past year.  The photos above are a collage of some of our office highlights of 2015, featuring our staff, partners such as Peter Metzinger and Celinda Lake, and clients including Population Services International (PSI), CapPlus/Khushhali Bank Limited, The Wilderness Society, and The Hamptons YogaFest. We invited our team reflect on this past year and asked them to write some twitter-friendly responses.  We hope you enjoy reading them as much as we did writing them.  If you want to join in the fun, tweet us your own responses to a few of the following questions using the hashtag #TurnerTalks! What was your most memorable moment at the company this year? – @DrDigiPol’s impromptu Twitter training to a group of Indians in Connaught Sq. New Delhi. #TurnerTalks – Sid (@sidbalman) – Brainstorming with @InterActionOrg on a legislative strategy for #foodsecurity so there’s #no1hungry. #TurnerTalks – Diana  (@dohlbaum) – I have tried to remember the most memorable moment of 2015 at @turner4D, but I forget. #amnesiac #TurnerTalks – Alan (@DrDigiPol) – Had a great time conducting the #volunteer training at @PSIimpact–loved the high energy & humor everyone brought to…

Posted by Lauryn Gutierrez in Company News Read More