Resources

 

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers. From “Social Advocacy and Politics: Earned Media vs. Self-Publishing for Public Affairs”: Since the birth of the public relations industry, placing stories in the media – otherwise known as earned media – has been a central focus of PR professionals and clients. But the truth is, earned media is but one tool for achieving your strategic goals. With the rise of self-publishing platforms – your own website, blogs and social media – the opportunity to put your story out there in an unfiltered form is a persistent option, though there’s been resistance to such self-publishing, especially among PR firms’ clients. But times have changed and self-publishing can often provide a bigger impact than placing a story in the mainstream press. Read the rest of this column here.

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we developed this primer for Being a Thought Leader in the Digital Age: introduction We all have a unique legacy to leave the world.  The opportunity to become a thought leader is less gated than it has ever been. Social media has decentralized the distribution of idea to mass audiences. But this smorgasbord of opportunity can be overwhelming. This article provides basic tips for taking advantage of this new opportunity. The challenge is to share leading thoughts with a new and growing audience and develop new ways to leverage tools and opportunities to expand your impact as a thought leader. define your vision Establish your voice. Content is king (or queen, to be completely fair). That means when it comes to establishing yourself as a thought leader, you need to have a clear sense of what you plan to predominantly talk…

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media program to the next level. Whether your organization is an advocacy group, think tank, media outlet, university or any non-profit or business focused on making social change for good, we can help. We can help you develop and implement a brand level social media strategy and program that not only leverages your good name, but also the expertise and reputations of your people to ensure that whatever sector you work in you will be among the most prominent thought leaders in it. And, with this post, we offer you help in developing the arguments you need to pitch your boss for the authorization and budget to create an enterprise-level social media program. The hallmarks of an enterprise social media program turner4D can help you develop include: Fully built-out and staffed brand-level social media channels A robust participation of staff experts…

Posted by Alan Rosenblatt in Resources, Service Offerings, Social Media Read More

The start of a new year brings an opportunity for organizational leaders to reflect and plan for a productive and effective year ahead. At turner4D, we like to guide our clients through a series of questions that sift through the clutter of the day-to-day to take a deep dive and a hard look into the prospects their future can bring. Here we provide you a resource you can take into a planning session which will immediately surface a strategic plan.  These questions are best used in a group brainstorming session with the main decision makers in the organization.  We’ve found it’s often preferable to have the session off-site of your office and lead by a facilitator. Of course, we would be delighted to facilitate yours. Setting Strategic Goals The key to creating sets of strategic goals is to ask the right questions.  Questions like: What do you want to achieve?  Reach high. Go big. Be clear. To get you started, imagine you decide: -You want to grow your organization’s foundation funding by $2m in 2016. -You want to get a particular piece of legislation passed. Who needs to do what to meet that goal? Be specific. Who on your team needs…

Posted by Suzanne Turner in Resources, Uncategorized Read More

What makes a good online advocacy platform? The world of online advocacy has changed much since the early days in the mid-1990’s. We’ve evolved from the first custom build-outs from CTSG. That was quickly followed by the first off-the-shelf platform for online advocacy, Capwiz; launched in 1996 by Capitol Advantage. Since then, we’ve seen greater power in targeting emails to activists, customizing messages to Members of Congress based on their behavior (votes, sponsorships, committee assignments, etc.) and some social media integration. The fact that social media integration has been limited is of concern. We know that social media is how an increasing number of people find their news. We also know that essentially all Members of Congress are on Facebook and Twitter, significant numbers of state and local lawmakers use social media, as well as many policy experts and members of the press. We know that when people learn about politics from their friends, there is a good chance that friend got their information via social media. And we know that lawmakers are paying attention to social media to better understand their constituents’ needs and desires. And yet, when it comes to software platforms for advocacy campaigns, most simply incorporate…