Social Advocacy & Politics


The legend goes like this: There once was a social media website called Orkut. One day, some Americans on it started complaining that there were so many Brazilians on it. The Brazilians said, “Oh yeah?” and proceeded to really take over Orkut. And since then, if you want to reach a Brazilian audience, say about saving the rainforest, you joined Orkut. Orkut was the classic example for teaching people to go where their audience is. (Click to read the rest of this article)

Posted by Alan Rosenblatt in Social Advocacy & Politics, Uncategorized Read More