Social Business

 

Since the success of Barack Obama’s 2008 Social Media campaign, politicians in Switzerland know that the use of Twitter can be an important pillar in a digital campaign strategy. Nevertheless, Twitter still isn’t that popular in Switzerland, and it is still known as an elite network where mainly people from political, journalism/media and communications spaces are online. Some politicians, however, are beginning to realize the strategic potential of using Twitter. Because of the structure of the Twitter network in Switzerland, Twitter can be a good tool to manage relationships and influence journalists and social influencers. Despite its worldwide use, there are barely any research papers about the use of Twitter in Switzerland.  So for our bachelor thesis at the Institute of Mass Communication and Media Research at the University of Zurich, my colleague Nina Rupp and I researched opinion leadership on Twitter within the Swiss parliament members. We investigated if there were different dimensions of online opinion-leadership on Twitter. For our methodology, we tracked data from 107 of the 246 parliament members who had a Twitter account by February 2015. After tracking data with the program R during two three-week periods, we performed a first cluster analysis to discover which…

A social media storm hit Zurich last week at the Campaigning Summit Switzerland 2015, which was organized by our Swiss strategic partner Business Campaigning and included speakers from turner4D as well as our stateside strategic partner Celinda Lake. The 2-day gathering in the heart of Zurich included experts in the areas of business, politics, digital strategy, public affairs, and electioneering. turner4D’s Managing Director Sid Balman spoke to more than 200 participants about a “new paradigm” for advocacy in Washington D.C., while office Director Violet Tsagka spearheaded social media outreach during the summit, as well as helping lead workshops. Through the efforts of  the business campaigning team, along with all participants, #CSCH15  was mentioned in 1,200 tweets on the day of the event, resulting in #CSCH15 trending on Twitter. The summit, now in its third year, is organized by Peter Metzinger, founder and president of Zurich-based Business Campaigning and meticulously staged by Lorena Valentini. It provides an international venue where organizations, communicators, politicians, campaigners, communicators and advocates can “exchange ideas, inspire and learn from each other.” Mr. Balman discussed how an integrated campaign strategy includes earned and digital media to stitch together elements of lobbying, advocacy, public relations, training and capacity building. He shared…

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Recently the website reddit.com received much attention due to President Obama hosting an Ask Me Anything. Given this heightened attention, we would like to offer some tips in case you would like to host your own Ask Me Anything (AMA). An AMA is a Q & A event forum on reddit.com and can be found under the IAmA subreddit. Subreddits are smaller communities on reddit that focus on a specific topic. News, World News, Knitting, Feminism, Pictures, Funny, and DataIsBeautiful are some examples. A person or organization can host an AMA and announce it to the reddit community by posting “I AM [insert name or position here], Ask Me Anything” in the IAmA subreddit and then field questions from a curious audience of redditors. An AMA provides a direct and open forum among a host and their fans, as well as new and unfamiliar audiences. Essentially, it is an instant conversation with anyone who cares to learn more about you. This process also provides content to reuse within your organization and to share with future audiences. Below are the basic elements of what you need to know to conduct a reddit AMA:   Engage in Conversation An AMA connects you directly with…