World Vision and Transparency International Category: Campaign

 
About

Sector:  Campaigns and Advocacy

Organization:  World Vision and Transparency International

Requirements:

Employ hand-held technology and an awareness raising campaign to help stop extrajudicial killings in Honduras, which has the highest civilian homicide rate in the world.

Solution:

Working with the local representatives of international NGOs Transparency International and World Vision, as well as local TV personalities, we established a cell phone reporting system for Hondurans to report crimes on an anonymous basis, and a campaign to promote it.

Result:

The major television, radio and mobil telephone networks joined forces with the campaign, which brought saturation coverage for the campaign through media and social media. Due in part to the campaign, the homicide rate has dropped by 6 percent in 2013.

 

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