01 Jul / Social Advocacy & Politics: Thought Leadership in the Social Age
Social media is where public thinking happens. So if you want to be a thought leader, you must lead on social media. Lead not only on social media, but like the tree falling in the woods, if you want to be heard you’ve got to fall among thinking people. If you are trying to influence the press, the press is on social media. If you are trying to lead scholarly discussions, scholars are already discussing their research on social media. If you want to lead the thinking about public policy, policymakers are all on social media, listening and thinking, even if they haven’t quite grasped how to engage.