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Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest column on Social Media Today is all about how Donald Trump is advancing the use of social media to convert voters into votes for The Donald. Historically, campaign consultants always evaluate tactics based on how many votes they can generate. Door knocking, phone banking, robo-calls and kissing babies are all justified based on their ability to generate votes for the candidate. While we still do not know the exact conversion rate for turning social media touches into votes, clearly the tactics works. Just look at how weak Donald Trump’s ground game has been so far and how successful he was in Iowa and New Hampshire and you will see that the conversion factor is real. For more of my thinking on converting social media touches to votes, read my full column on Social Media Today. Read more… —– Alan Rosenblatt,…

Facebook, Twitter and Google+ have all added or turned on features in the wake of the Paris attacks this past Friday, November 13. These features incorporate many of the behavioral uses of these platforms into their code. For example, Facebook turned on its “Safety Check” feature, where people can mark on their profile that they are ok instead of just posting something to your wall. The new app creates a featured post for your profile that says you are safe in the midst of a crisis or disaster. Like more common features on other social networks (e.g. @mentions, hashtags and the Quote Tweet functions on Twitter), these built in features are inspired by the ways people were using the platforms already. These new features typically make using the social networks easier for users and often help campaign organizers, too, but not always. And the new tools are not always received in the most positive light. For example, the Facebook Safety Check feature was not turned on for all recent crisis events, prompting criticisms by activists that Facebook was showing a bias turning it on for Paris, but not for attacks happening in other parts of the world. Read the rest of…

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More

Governor Scott Walker of Wisconsin announced yesterday that he is running for the GOP nomination in the 2016 Presidential race.  Walker received an intense reaction on Facebook from his supporters, second only to Ted Cruz.  The up-swell yesterday of social media activity on Walker’s Facebook page was impressive, however he lagged in total Facebook engagements on launch day when compared to fellow candidates Hillary Clinton, Ted Cruz and Donald Trump. Alan Rosenblatt, turner4D’s Senior Vice President of Digital Strategy, was quoted this morning in USA Today regarding the number of Facebook page engagements garnered from Walker’s announcement: “It should not be used without the context of absolute volume, but it does measure intensity of his audience.” It is always best to consider both factors when comparing Facebook impact. Context is key! Check out the chart below to view the stats ranking candidates’ launch-day engagement numbers on Facebook.  Read more from the article quoting Alan here.  

Posted by Lauryn Gutierrez in Social Media Read More