social advocacy and politics Tag

 

By Suzanne Turner, President, turner4D, and Alan Rosenblatt, Ph.D., Partner, turner4D With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of any effort to make the world a better place. That is why, first and foremost, turner4D works with our clients to develop their vision and create the right strategy for achieving it. Yes, we help our clients build out their enterprise-level capacity to implement these strategies. And yes, we help our clients identify which implementation tactics are best done in-house and which are best outsourced to experts (like us). But in the final analysis, none of these subsequent activities and decisions should be pursued without a developing a clear strategic vision first. When it comes to developing our clients’ vision and strategy, we pursue a rigorous, research-grounded approach that not only allows us to better understand our clients’ needs, but also helps our clients better understand their own needs. Using a combination of brainstorming workshops, staff and stakeholder interviews, audience/market surveys,…

Facebook, Twitter and Google+ have all added or turned on features in the wake of the Paris attacks this past Friday, November 13. These features incorporate many of the behavioral uses of these platforms into their code. For example, Facebook turned on its “Safety Check” feature, where people can mark on their profile that they are ok instead of just posting something to your wall. The new app creates a featured post for your profile that says you are safe in the midst of a crisis or disaster. Like more common features on other social networks (e.g. @mentions, hashtags and the Quote Tweet functions on Twitter), these built in features are inspired by the ways people were using the platforms already. These new features typically make using the social networks easier for users and often help campaign organizers, too, but not always. And the new tools are not always received in the most positive light. For example, the Facebook Safety Check feature was not turned on for all recent crisis events, prompting criticisms by activists that Facebook was showing a bias turning it on for Paris, but not for attacks happening in other parts of the world. Read the rest of…

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More

The search for the Grail has consumed many a person over the past two thousand years, both fictional and real, so much so that “searching for the Grail” has become a meme more universal than even naming every American political scandal “-gate.” What makes the search for the Grail such a powerful meme is its combination of being a lofty goal that no one has yet achieved. In the world of social advocacy and politics, in my opinion, the so-called Grail is the ability to fully understand the downstream influence of your campaign’s social network. When Buzzfeed announced its new analytics technology last April, POUND, I thought, for a moment, that they had found the Grail I seek. Not quite. That is not to say that POUND is a failure; quite the contrary. POUND is a stunning advance in social media metrics. But it does not go as far as I would like. To read more of Alan’s analysis of POUND, please see his article in Social Media Today. __ Alan Rosenblatt, Ph.D. is Sr. VP of Digital Strategy at turner4D and a 20+ year veteran of digital politics.  He writes every other Tuesday for Social Media Today, where this post originally appeared.

Posted by Alan Rosenblatt in Social Advocacy & Politics, Social Media Read More