Category

Digital Strategy

Digital Strategy
March 4, 2020

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…
Digital Strategy
March 13, 2017

DrDigiPol Digs into Breitbart, Trump & the Rise of Hate-Driven Populism in the US & Europe

The Dr. DigiPol Show has been digging into how Breitbart and Steve Bannon have been deeply involved in shaping politics in Britain, the US and now across Europe. First, Alan and Suzanne explored how Breitbart.com provides a good signal to see where the Trump Administration is going:Then Alan interviews Criminal Justice Professor Paul Leighton about the rise of hate crimes and the Director…
Digital Strategy
January 12, 2017

New Year’s Resolution: Take Your Organization’s Social Media Program to the Next Level

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media…
Digital Strategy
January 9, 2017

Self-Publishing is a Must for PR Campaigns

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers.…