Digital Strategy Archives

Digital Strategy

March 9, 2020

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Make Social Media a Top Priority

Here is a piece I wrote in October of 2014 for the now defunct Connectivity blog at CQ-Roll Call. It called for campaigns and organizations to make social media a top priority, with appropriate staffing and resources. This is still a message that too many have yet to embrace. With the rise of fake news on social media, it is…

Alan Rosenblatt 0

Love2724

Digital Strategy

March 4, 2020

FROM THE DIGITAL ATTIC OF DRDIGIPOL: Don’t Confuse Number of Facebook Fans with Success: Mitt Romney, Herman Cain and Rick Perry

Editor’s Note 2019.05.22: Insert bots. Editor’s note 2011.10.11: With Rick Perry, Mitt Romney, Herman Cain and the rest of the Republican field set to meet tonight for the Bloomberg/Washington Post debate, now is the perfect time to inaugurate Backchannel, what we hope will become an ongoing conversation between practitioners and close observers at the intersection of technology and politics, hosted on…

Cindy Hoffman 0

Love2724

Digital Strategy

October 16, 2017

FROM THE DIGITAL ATTIC OF DRDIGIPOL: The Software is Only Good if the Email Gets Through

Here is a piece I wrote in 2006 that apparently disappeared from the Internet. Someone asked if I still had it. Lo and behold I do. So here it is. NOTE: This was written 12 years ago. Nothing has been edited since then. _______________________________________ Can you just hear James Earl Jones saying that title? I can. All jests aside, we…

Alan Rosenblatt 0

Love0

Digital Strategy

March 13, 2017

DrDigiPol Digs into Breitbart, Trump & the Rise of Hate-Driven Populism in the US & Europe

The Dr. DigiPol Show has been digging into how Breitbart and Steve Bannon have been deeply involved in shaping politics in Britain, the US and now across Europe. First, Alan and Suzanne explored how Breitbart.com provides a good signal to see where the Trump Administration is going:Then Alan interviews Criminal Justice Professor Paul Leighton about the rise of hate crimes and the Director…

Matt Wheatley 0

Love0

Digital Strategy

February 17, 2017

Of Trump, #SocialMedia and the Ever Important Conversion

Regardless of the project we work on here at turner4D, whether it leverages social, digital, earned, paid or any combination of these media, our goal is conversion. We always work with our clients to find out what their end goal is and develop strategy and tactics to get them there. In the spirit of prioritizing conversion to success, my latest…

Alan Rosenblatt 0

Love0

Digital Strategy

January 12, 2017

New Year’s Resolution: Take Your Organization’s Social Media Program to the Next Level

Did your organization make a New Year’s Resolution to beef up its social media presence? If not, maybe you should consider adding that to your list. And far be it for us to ask you to make such a commitment without offering you the support you will need to be successful. turner4D specializes in helping organizations take their social media…

Alan Rosenblatt 0

Love0

Digital Strategy

January 9, 2017

Self-Publishing is a Must for PR Campaigns

Check out the latest column from Alan Rosenblatt, our SVP of Digital Strategy, on the importance of including self-publishing into your PR strategy. It is no longer enough to focus only of earned media. Placing stories in the press is great, but many times self-publishing on your blog or a social blogging site can produce more and better targeted readers.…

Alan Rosenblatt 0

Love0

Digital Strategy

December 3, 2016

Interview with the State Department’s Digital Diplomacy Strategist Lovisa Williams

Lovisa and I met for the first time at a digital diplomacy event in the Italian Embassy. Once we started talking, I knew right away that she would be a great person to feature on Fem2pt0. Her career with the U.S. State Department is an inspiration for many women, especially those who want to be involved in the tech and/or…

Matt Wheatley 0

Love0

Digital Strategy

August 5, 2016

Instagram Stories Will Reduce Campaigns Need to Colonize Snapchat

I am going to go out on a limb and predict that the new Instagram Stories, which competes directly with Snapchat’s Stories, will reduce the need of advocacy and political campaigns to rush to colonize Snapchat. Stories is a feature that allows many people to contribute to a single aggregated thread on Snapchat, and now Instagram. Used with geo-fencing, for…

Alan Rosenblatt 0

Love0

Branding Digital Strategy

June 27, 2016

Being a Thought Leader in the Digital Age: A Primer

Co-written by Alan Rosenblatt and Suzanne Turner, with lots of help from Abigail Shirley. turner4D recently hosted a gathering of prominent and rising women thought leaders to discuss how they may increase their influence using digital and social media tools. A list of these extraordinary women can be found at the end of this article. As part of the program, we…

Alan Rosenblatt 0

Love0