July 9, 2020

How to Show Activists Social Love

With Valentine’s Day approaching, I was recently asked to share some insights about showing social love to your activists for Check it out: Showing a little bit of social love to your activists is the secret sauce to keeping them engaged and likely to keep them doing more for your campaign. While sometimes that may mean a retweet or…
March 24, 2017

Wake Up! The Fight for #LGBTQ Rights Has Just Begun.

Did you hear that? That was the sound of a bomb being dropped on the LGBT citizens of North Carolina. This week, the legislature called a special session – the first in North Carolina in 35 years – for the sole reason of overturning a non-discrimination law against LGBT people in Charlotte. That was it. No other reason. They spent…
March 15, 2017

Company News!

We are proud to congratulate the talented and amazing Senior Vice President Violet Tsagka as she moves to a new position at Creative Associates International. Violet will be joining the international aid behemoth’s creative team as a Technical Manager II. Among other things Violet will be working on the firm’s digital media projects. In other exciting Turner news, Abigail Shirley,…
Food for thoughtTurner4D
February 12, 2017

Let’s Make the World a Better Place Together

By Suzanne Turner, President, turner4D, and Alan Rosenblatt, Ph.D., Partner, turner4D   With the myriad of social media channels and tools, news outlets, websites (yours and theirs), influencers and policymakers out there it is easy to get lost in the weeds; to focus so much on tactics that we lose our strategic way. Good strategic vision is the cornerstone of…
January 29, 2017

PT Barnum Runs For President: the Queen of Snark Talks Back

Trump’s masterful move to shun the Fox’s broadcast of Thursday’s Republican debate grabbed headlines and sound bites.What are we political communicators to make of this? Trump is a tyrant and a showman, using his exceptional publicity skills to dominate the spotlight. This delights bad boys and girls everywhere. But was that his real goal? Or was he stupid like a…
January 26, 2017

It’s Academic, But Is It Social: @DrDigiPol Talks About @turner4D’s University #SocialMedia Package

In the tradition of turner4D’s work building enterprise-level social media programs for news media outlets, think tanks and advocacy groups, we now have a fully developed service offering for universities, colleges and large academic units within them. Our services include introductory and advanced social media training for faculty and strategic training for the school’s marketing team, as well as a…
December 17, 2016

Apple Kills Topsy; Turvy Ensues

Two years after purchasing the best Twitter search engine, Apple kills searched tweets and real time and the entire Twitter archive. It provided simple, but valuable stats for how frequently any keyword or hashtag was used, allowing us to determine if the search term was a flash in the pan or an ongoing conversation community. Topsy also gave us…
December 8, 2016

Looking Back on the Year: turner4D in 2015

Season’s Greetings to you, our friends and colleagues! We’re grateful we’ve had the chance to work and interact with you this past year.  The photos above are a collage of some of our office highlights of 2015, featuring our staff, partners such as Peter Metzinger and Celinda Lake, and clients including Population Services International (PSI), CapPlus/Khushhali Bank Limited, The Wilderness Society, and…
Food for thoughtTurner4D
July 13, 2016

Getting Good Things Done in a Dysfunctional Congress

There’s plenty of evidence that Congress isn’t doing its job.  Instead of conducting responsible oversight of government spending, it has wasted nearly $7 million on a Benghazi investigation discredited as little more than a partisan sham.  The House has voted more than 40 times to repeal Obamacare, unsuccessfully, but refuses to schedule a vote on gun control.  The last three…